Coca-Cola Faces Backlash Amid Anti-Trump Sentiment
Boycott Movement Grows Over Hardline Foreign and Tariff Policies
Danish Brand Jolly Cola Sees Sales Surge Thirteenfold

Opposition to the foreign, tariff, and immigration policies of U.S. President Donald Trump has now extended to Coca-Cola. Since Coca-Cola is a product symbolic of the United States, anti-Trump sentiment is manifesting as a boycott of Coca-Cola.


On April 29 (local time), the Financial Times (FT) in the United Kingdom reported, "Recently, countries such as Denmark and Mexico have launched a boycott against Coca-Cola."


Opposition to U.S. President Donald Trump's foreign, tariff, and immigration policies is spreading to countries such as Denmark and Mexico through a Coca-Cola boycott movement. Photo by Pixabay

Opposition to U.S. President Donald Trump's foreign, tariff, and immigration policies is spreading to countries such as Denmark and Mexico through a Coca-Cola boycott movement. Photo by Pixabay

View original image

According to FT, Carlsberg, the brewery that produces and sells Coca-Cola in Denmark, announced during its first-quarter earnings report that Coca-Cola sales in Denmark had declined.


Previously, Danish consumers began to boycott American brands such as Coca-Cola in response to President Trump expressing his intention to incorporate Greenland, a Danish territory, into the United States. This anti-American sentiment appears to have intensified recently after the Trump administration made remarks disregarding the alliance with Denmark. In February, U.S. Vice President JD Vance caused controversy by stating that Denmark is "not a good ally," even though Danish soldiers had died fighting alongside the United States in places like Afghanistan.


Jacob Aarup-Andersen, CEO of Carlsberg, stated, "Consumer boycotts, particularly against American products, are spreading," and added, "The United States is the only country where such a movement is occurring." Danish consumers are choosing domestic products as alternatives to American carbonated drinks such as Coca-Cola. As a result, sales of Jolly Cola, a Danish soft drink brand, surged in March, increasing thirteenfold compared to the same period last year.


In Mexico, the trade war initiated by Trump has dampened consumer sentiment and negatively impacted sales. Coca-Cola Femsa, a bottling company headquartered in Mexico, reported, "First-quarter sales volume in Mexico declined by 5.4% due to an economic slowdown and geopolitical tensions that affected consumer sentiment." This decline in Coca-Cola sales in Denmark and Mexico contrasts with a 2% increase in global sales volume during the same period.



The Coca-Cola boycott driven by anti-Trump sentiment is also occurring within the United States. President Trump has taken pride in deporting immigrants and continues to implement hardline policies, but when an AI-generated video circulated claiming that Coca-Cola reported undocumented immigrants, Hispanic consumers in the U.S. began to boycott Coca-Cola. James Quincey, CEO of Coca-Cola, clarified, "This is completely false," but acknowledged, "It has affected sales."


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing