"Chosen by 4 out of 10"…Jeju Samdasoo Tops Bottled Water Market in Q1

Ranked No. 1 with 40.4% Market Share in Q1
Actress Park Boyoung Selected as New Model

Jeju Samdasoo announced on May 2 that it maintained its number one position in the domestic bottled water market in the first quarter of this year, recording a market share of 40.4%.

Jeju Samdasoo has built strong trust among consumers over 27 years, based on pure water sourced from a single spring at Hallasan. The company attributes this trust primarily to its rigorous quality control system, which has resulted in not a single case of water quality non-compliance or administrative action since its launch.

The company also explained that brand marketing played a significant role. This year, Jeju Samdasoo selected actress Park Boyoung as its model and introduced a new advertising campaign, including the Jeju Samdasoo commercial song "Joamashim Song," to reinforce its brand message of "trustworthy water." In addition, the company expanded brand engagement through consumer participation programs such as an Instagram challenge event.

Diverse activities spanning both online and offline channels led to increased consumer engagement. At the Jeju Samdasoo flagship store "Cafe Samdakoji," the company operated a pop-up store with an escape room concept, "Honjeo Obseo, Samda Village!," expanding experiential content and broadening brand experiences to Generation Z consumers.

Online, Jeju Samdasoo enhanced accessibility by strengthening its home delivery app and official online mall operations, and by expanding its subscription delivery program as part of its digital channel strategy. To celebrate its 30th anniversary, the company also held a brand showcase live broadcast and a Jeju Samdasoo factory tour event, creating opportunities for direct communication with consumers.

Baek Kyunghoon, CEO of Jeju Development Corporation, stated, "Jeju Samdasoo has led the market based on unwavering trust in the value and quality of its clean water source. We will continue to establish ourselves as the most trusted bottled water brand through quality innovation and proactive communication that meets consumer expectations."

This content was produced with the assistance of AI translation services.