Nonsan City Launches AI-Based Personalized Promotional Text Messaging Service Full-Time

Pilot Application of SK Telecom's AI Target Marketing Solution at the "Nonsan Strawberry Festival" Shows Positive Results

Nonsan City Hall Exterior View

Nonsan City in South Chungcheong Province is presenting a new model for smart administration by becoming the first city in the country to operate an AI-based personalized promotional text messaging service on a regular basis.

According to the city on April 21, this service is an example of integrating SK Telecom's AI target marketing solution, which was piloted with positive results at the "Nonsan Strawberry Festival" held successfully in March, into the city's overall administrative operations.

This system is being recognized as a "personalized promotion system" that delivers necessary information accurately by reflecting the characteristics of each citizen and the local community.

During the Strawberry Festival, the city used geofencing technology to provide real-time text notifications to visitors near the festival venue, receiving a strong response from attendees and demonstrating the effectiveness of the system.

In particular, the service is provided only to citizens who have given prior consent to receive promotional texts from their mobile carriers, making it a noteworthy example of public-private cooperation in terms of both personal information protection and streamlined procedures.

Building on this proven technological capability, the city plans to further expand the application of the AI text messaging system to all areas of administrative services in the future.

Through this, the city aims to deliver accurate information to the citizens who need it in a timely manner, encourage citizen participation in policy, and enhance both the accessibility and credibility of administrative services.

Additionally, in celebration of "Visit Chungnam Years 2025-2026," the city expects to provide personalized information to tourists from across the country visiting Nonsan, thereby increasing visitor satisfaction and strengthening Nonsan's image as a smart tourist destination.

A city official stated, "As more citizens become accustomed to fast and direct communication, the AI-based personalized text messaging service will serve as an effective administrative tool," adding, "We will continue to expand the provision of information tailored to citizens' interests and lifestyles, and will steadily establish a sophisticated, digital-based administrative delivery system."

This content was produced with the assistance of AI translation services.