Emart Joins 'Loconomy'... 20% Discount on Peacock X Yeongdeok Red Crab

Peacock x Yeongdeok Red Snow Crab
All Products 20% Off with Shinsegae Points from the 18th to the 30th
Peacock Red Snow Crab Chips for 1,984 KRW and More

Emart is launching a large-scale discount event to coincide with the completion of its first 'Loconomy (Local+Economy)' product release.

Emart Peacock X Yeongdeok Red Snow Crab Collaboration Product Display. (Photo by Emart)

Last March, Emart and Yeongdeok-gun signed a Memorandum of Understanding (MOU) for collaborative product development using the local specialty, red snow crab, in response to consumers' growing interest in regional value. This month, all six Peacock x Yeongdeok Red Snow Crab collaboration products have been launched.

Accordingly, Emart will hold a 20% discount event on all Peacock x Yeongdeok Red Snow Crab ready-to-eat and processed food products from the 18th to the 30th of this month. A representative product, 'Peacock Yeongdeok Chewy Crab Meat Pancake (360g),' is sold at 5,584 KRW after a 20% discount with Shinsegae points accumulation from the regular price of 6,980 KRW. The authentic Pu Pad Pong Curry, 'Peacock Crab Meat Coconut Cream Curry (400g),' which contains lobster meat and snow crab meat in coconut cream, is also sold at 4,784 KRW with a 20% discount when accumulating Shinsegae points.

In addition, 'Peacock Red Snow Crab Chips (200g)' can be purchased at 1,984 KRW during the event, and 'Peacock Crab Shell Flavor Fried Rice (425.52g),' 'Peacock Crispy and Moist Crab Meat Cream Croquette (300g),' and 'Peacock Crab Meat Soup (350g)' are each available for 4,784 KRW.

Emart's decision to hold a promotional event on all products to mark the launch of the Yeongdeok Red Snow Crab collaboration products is due to the high response despite the early stage of release. The earliest launched product, 'Peacock Red Snow Crab Chips,' sold about 30,000 units in one month since its release on the 16th of last month, exceeding 30% of the annual target. 'Peacock Crab Shell Flavor Fried Rice' sold 2,100 units in three weeks after its launch. This sales volume surpassed that of other popular Peacock frozen rice products such as chicken galbi fried rice and perilla oil vegetable rice during the same period.

Although these products use specialties from Yeongdeok-gun, Gyeongbuk Province, they received more favorable responses outside the region. Sales at stores outside the Daegu-Gyeongbuk area were 8% higher than those within the region, and sales in the Busan area were especially 22% higher than in Daegu-Gyeongbuk.

Park Sun-mi, Emart Peacock buyer, said, "The foods developed for the first time through collaboration with the region have high marketability and good customer response," adding, "We are preparing other products using Yeongdeok Red Snow Crab and will continue to discover various local specialties for collaboration."

This content was produced with the assistance of AI translation services.