Tous Les Jours Opens 2nd Store with New Concept in Apgujeong
Additional Opening of a 'Premium Bakery Cafe' Store
CJ Foodville's Tous Les Jours announced on the 9th that it will open a new concept store in Apgujeong through a brand renewal.
'Tous Les Jours Apgujeong Direct Store' is the second directly managed store following the Gangnam Direct Store, which opened last December.
The Apgujeong Direct Store has reorganized its lineup focusing on products verified at the Gangnam Direct Store. Fresh cream cakes, pastries, and meal breads are the main offerings. Including the 'Strawberry Paradise' cake, the 'Paradise Fresh Cream Cake' series using various fruits has been expanded, and pastries such as yogurt pastries are also key products. By operating a 'Focaccia Zone,' the European meal bread lineup has also been strengthened.
The space is designed as a cafe-style area with various types of tables ranging from single seats to open multi-seating. The bread purchase area and cafe area are separated, and the bread-making area operates as an open kitchen.
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A CJ Foodville official said, "Based on the strategy verified at the Gangnam Direct Store, we will provide a newer and more differentiated bakery experience in Apgujeong, which attracts a diverse range of consumers," adding, "We will continue to expand innovative stores in the future."
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