The Robot Filmed Me... Intelligent Filming Robot 'Zency Studio' Opens at Busan Station

Busan Unveils New Digital Content at the City Gateway
Collaboration with Korea Institute for Robot Industry Advancement and Robotics Venture Company

Shall we enjoy a personalized photo shoot captured by a robot?

The city of Busan (Mayor Park Hyungjoon) announced on the 28th that it is officially launching new digital content with the grand opening of the intelligent photo robot 'Gency Studio' at the Busan Station platform.

Gency Studio is an AI-powered photo robot that maximizes user experience (UX) and provides user-friendly solutions. It offers an unmanned solution that can be used without a professional operator. Through automatic composition settings based on the subject's pose and position, it delivers high-quality, customized photos without any manual operation.

Jensi Studio.

The booth photo solution of Gency Studio, operated in December last year, gained great popularity with over 250 users on its opening day alone. Building on this success, the studio now offers even more refined content.

The digital content provided by this robot delivers a new type of experience by enhancing interactive elements during filming, utilizing mixed reality, immersive virtual screens (VFX), and a treadmill for dynamic shots.

Users can pre-select a video to use as a background inside the studio and walk naturally on the treadmill while the photo robot captures them from various angles. The recorded videos can be printed or downloaded using a QR code.

This new form of digital content is the result of collaboration among related organizations, including the city of Busan, the Korea Institute for Robot Industry Advancement, and Korail Busan-Gyeongnam Headquarters Sales Office.

Busan Station was chosen as the location to maximize the demonstration project, and from December 2023, multiple discussions were held with Korea Railroad Corporation (President Han Moonhee) to select and secure a robot demonstration item within the station. The city of Busan and the Korea Institute for Robot Industry Advancement (President Yeo Joongoo) communicated several times with companies capable of realizing the selected item, actively promoting Busan's strengths along with business explanations.

Using Jency Studio.

Studio Lab Co., Ltd. (CEO Kang Sunghoon), which was preparing to enter Busan, sympathized with the purpose of this project and participated in the public offering by opening a new research office in Busan. The company also actively carried out the project by hiring additional local research staff to ensure smooth progress.

Studio Lab is a promising domestic robotics venture company that has won the Innovation Award at 'CES' for two consecutive years (2024 Best Innovation Award in AI, 2025 Innovation Award in Robotics).

Studio Lab Director Lee Jaeyoung, who is in charge of the demonstration project, explained, "Gency Studio will completely transform the existing photo booth experience with its intelligent robot-based automated shooting solution."

Park Dongseok, Director of the Advanced Industry Bureau of Busan, said, "Busan Station is a symbolic gateway to the city," adding, "The unique digital content experienced upon arriving in Busan will reinforce the image of Busan as an advanced city where tourism and digital technology converge, showcasing Busan's unique charm."

Director Park emphasized, "We will focus on future growth industries so that advanced robotics projects can be established as a core industry in Busan."

This content was produced with the assistance of AI translation services.