Ministry of Culture's 'Nae Nara Travel Expo' Opens on the 27th at SETEC

Around 120 Organizations and Tourism Businesses
to Operate Approximately 260 Booths

The Ministry of Culture, Sports and Tourism announced on the 26th that, together with the Korea Tourism Association Central Council, it will hold the '2025 My Country Travel Expo' from the 27th to the 30th at SETEC in Gangnam-gu, Seoul.

The My Country Travel Expo is a representative domestic travel expo celebrating its 22nd edition this year. Since its first event in 2004, a total of over 2.2 million people have visited the expo site.

This year's expo theme is 'Travel to PLAY, Region to REPLAY.' About 120 organizations and tourism businesses will operate around 260 booths, offering various travel information and related products that capture the charm of regions across the country.

In particular, a special 'Ju(topia)' pavilion promoting unique experiential tourism such as traditional liquor making will be set up in Exhibition Hall 2, featuring 18 breweries from 6 regions. The Ju(topia) pavilion is expected to be an opportunity to showcase new attractions of local breweries not only to traditional liquor enthusiasts but also to travelers who want to experience hidden local spots and gourmet culture.

Various street performances, soap bubble shows for children, family-friendly events such as 'My Country Golden Bell,' and 'Theme Travel Color Board Flip' will also be prepared for diverse performances and participatory activities.

Exhibition Hall 3 will host a separate academic conference venue to discuss ways to revitalize domestic tourism. Along with last year's successful remote work (workation) academic conference for vacation spots, an AI travel academic conference will be held under the theme 'The Paradigm Shift of the Tourism Industry through Artificial Intelligence (AI).' For seniors aged 60 and above dreaming of new challenges, a short video production class titled 'Dreaming Travelers' is planned to help them enjoy the diverse tourism attractions throughout the country even more vividly.

Jang Mi-ran, the 2nd Vice Minister of the Ministry of Culture, Sports and Tourism, said, "Through this travel expo, I hope everyone will explore the diverse travel products prepared by local regions and plan spring trips to find their own unique travel destinations and head to the regions." She added, "The Ministry will actively support the revitalization of diverse tourism throughout every region of the Republic of Korea."

Vice Minister Jang Mi-ran is scheduled to attend the opening ceremony at 2 p.m. on the 27th to celebrate the expo's opening and tour the venue.

This content was produced with the assistance of AI translation services.