Haenam-gun Selected for aT's 'Powdered Rice Productization' Package Project

Published 25 Mar.2025 16:31(KST)

Updated 27 Jul.2025 13:29(KST)

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Development of Processed Sweet Potato Foods Using Powdered Rice

Haenam County, South Jeolla Province (Governor Myung Hyun-gwan) has been selected for the 2025 Powdered Rice Productization Package Support Project and will receive 320 million KRW in national funding for product development using powdered rice.

According to the county on the 25th, 139 companies applied for this project, which is overseen by the Korea Agro-Fisheries & Food Trade Corporation (aT). After expert evaluations on strategic crop utilization plans, sales and distribution capabilities, and product business potential, a total of 60 companies were selected. The chosen companies will receive support for the entire process of new product development, including the production of prototypes using powdered rice, packaging, consumer evaluation, and promotion.

Overview of Haenam County Office Building

The county formed a consortium with local sweet potato processing companies Financier, The Rice, Honghwa Farm, and Banggeututneun(Yeong) and was selected for this project. Going forward, they plan to develop a premium product line that meets consumer demand by using powdered rice in related products such as Haenam County's signature specialty, sweet potato bread.

Haenam County is the largest cultivation area for powdered rice paddy in the country, producing 3,056 tons from 720 hectares last year. Powdered rice, developed for processing, is easier to turn into rice flour compared to regular rice, and dry milling is possible, which reduces processing costs. In addition, as the transplanting period is about a month later, stable double cropping is possible, leading to its expansion as an alternative crop to table rice.

A county official stated, "We will contribute to the growth of the local agri-food industry by developing collaborative products using powdered rice and the region's representative specialty, sweet potato, and by supporting promotion and distribution."