hy, Featuring BTS Members' Faces... Export-Only 'Hibrew' Launched

Local Production and Distribution in Indonesia
Entry into Malaysia through Brokerage Trade
hy Expands Export Product Lineup

hy announced on the 19th that it will launch an export-only coffee beverage product called 'Hybrew'.

The two new products feature BTS (Bangtan Sonyeondan) exclusive packaging and secured competitiveness in the Muslim market by obtaining halal certification from Indonesia's Halal Assurance Agency (BPJPH) last year.

[Photo by hy]

hy will first release Cappuccino and Tiramisu Latte, considering local consumer preferences. They are produced at the Indonesian factory and distributed to the home country and neighboring countries.

Hybrew will be launched in major Indonesian distribution channels such as 'Indomaret' and 'Alfamart'. Both companies are convenience store chains with over 70% market share in the local market, making them highly influential.

It will also enter the Malaysian market. Through a brokerage trade method, it will be stocked in convenience stores and supermarkets in Kota Kinabalu. In the future, distribution networks will be expanded to Asian countries such as Japan, China, and the Philippines.

hy will continue to expand its export product lineup to enhance brand competitiveness. Within this month, it will launch a new product, ‘Hybrew Coffee Mix’, to be introduced in the U.S. East Coast region. Hybrew Coffee Mix is a stick-type product that contains a balanced blend of coffee beans and sugar.

Meanwhile, hy entered the coffee market in 2019 by introducing cold brew. As of last year, the cumulative export volume has exceeded 25 million units.

This content was produced with the assistance of AI translation services.