Enjoy 'Art Basel Hong Kong' Exhibits on Samsung TV

23 Artworks Launched on the 'Samsung Art Store'
Participation as Official Display Partner of 'Art Basel'

Samsung Electronics announced on the 17th that it will showcase 23 representative works exhibited at the world's largest art fair, 'Art Basel Hong Kong,' on the 'Samsung Art Store.'

Image of Joo Jinse's "This Triptych is as Gorgeous as the Autumn in a Scented Room," exhibited at "Art Basel Hong Kong," available through Samsung Electronics' "Samsung Art Store." Photo by Samsung Electronics

Accordingly, the 'Samsung Art Store' allows viewers to appreciate representative exhibits selected by Art Basel, created by masters of Chinese contemporary art such as Zhu Jinshi and Hong Kong contemporary artist Tiko Liu. Works by Korean artists like Choi Jimok and Bae Yunhwan can also be seen.

Art Basel is the world's largest art fair exhibiting modern and contemporary art, held annually in Hong Kong, Basel, Paris, and Miami. Samsung Electronics participated this year as the official display partner of Art Basel. In the future, Art Basel's 'Basel Collection' and 'Paris Collection' will also be launched on the Samsung Art Store.

Additionally, Samsung Electronics plans to set up an 'Art Cube' lounge with the concept of 'Diving into Art Without Boundaries' at 'Art Basel Hong Kong,' held from the 28th to the 30th. Visitors will be able to enjoy artworks on the 'Samsung Art Store' through a variety of TV lineups such as The Frame, Micro LED, and Neo QLED 8K.

The 'Samsung Art Store' is an art subscription service exclusive to Samsung TVs, offering about 3,000 works from famous museums and artists worldwide in 4K quality. Samsung Electronics is strengthening its leadership in 'Art TV' by expanding the 'Samsung Art Store,' which was first applied to the lifestyle TV The Frame, to Neo QLED and QLED this year.

Goh Bongjun, Vice President of Samsung Electronics' Visual Display Business Division, said, "We are pleased to present the essence of contemporary art revealed at Art Basel Hong Kong to numerous Samsung TV customers through the 'Samsung Art Store.'" He added, "We hope you experience Art Basel works at home with the excellent picture quality of The Frame, Neo QLED, and QLED." Noah Horowitz, CEO of Art Basel, also said, "The Art Basel Hong Kong collection is the second collection introduced on the 'Samsung Art Store,' and it is meaningful to continue collaboration with Samsung TV, which can enhance accessibility to works from major galleries, growing art markets, and notable artists."

This content was produced with the assistance of AI translation services.