Starbucks Offers Americano Coupon on the 10th of Every Month When Using Personal Cup

'No Disposable Cup Day' Campaign Revamped
33.71 Million Personal Cup Uses Last Year

Starbucks Korea will revamp its 'No Disposable Cup Day' campaign starting from the 10th. On the 10th of every month, customers who use their personal reusable cups will receive a star or a free Americano coupon. Previously, customers exchanged 8 stars earned by using their personal reusable cups 4 times for an Americano.

On the 9th, Starbucks announced that on the 10th of every month, customers who order beverages using their personal reusable cups with a Starbucks card on 'No Disposable Cup Day' will immediately receive 1 Eco Star, and an additional 'Scratch Event' will be held. The 'Scratch Event' can be accessed through a banner in the Starbucks application (app), and only customers who have earned Eco Stars by using personal cups can receive either stars or a free tall-sized Americano coupon. Customers can participate once per each Eco Star earned during the event.

Since 2018, Starbucks has been conducting the 'No (1) Disposable (0) Cup Day' campaign on the 10th of every month in collaboration with the Resource Circulation Social Solidarity, enhancing customer benefits. Accordingly, the use of personal cups grew by more than 15% annually, from 21.88 million times in 2021 to 33.71 million times last year. From May last year, when the star accumulation benefits were revamped, to February this year, a 10-month period, the use of personal cups on 'No Disposable Cup Day' increased by about 31% compared to before.

A Starbucks representative explained, "Last year, we provided benefits worth approximately 15.8 billion KRW annually to more than 92,000 customers daily."

This content was produced with the assistance of AI translation services.