Pohang City Enhances Urban Brand Value by Hosting International Conferences... Holds Strategy Briefing Session

Discovery and Promotion Strategy Report Meeting Held for International Conferences on the 20th
MICE Industry Development Roadmap Presented
Mayor Lee Kangdeok:
"Attracting International Conferences Will Firmly Establish Our Position as a MICE Industry Hub City"

On the 20th, Pohang City held the 'International Conference Discovery and Promotion Strategy Report Meeting' at the city hall's main conference room.

Pohang City Holds 'International Conference Discovery and Promotion Strategy Report Meeting'. Provided by Pohang City

Presided over by Mayor Lee Kang-deok, this report meeting deeply discussed ways to strengthen the city's competitiveness by discovering international conferences linked to the construction of POEX, scheduled for completion by the end of 2026, with the goal of "leaping forward as a global MICE city."

At the meeting, various opinions were presented to systematically establish international conference attraction strategies based on the expertise of each department and to secure differentiated competitiveness unique to Pohang City.

In particular, practical and concrete implementation plans were derived, including customized strategies that maximize the strengths of the three fields?secondary batteries, bio, and hydrogen?selected as the first advanced strategic industry specialized complex by a local government, and actively utilizing networks with central government ministries, related organizations, and international organizations.

Additionally, Pohang boasts world-class universities and research institutions such as POSTECH, Handong University, Pohang Institute of Industrial Science and Technology, and the Asia Pacific Center for Theoretical Physics, making it a hub for international academic exchange and technological cooperation. Experts have evaluated it as the optimal location for MICE industry growth, and there was consensus on the need for a systematic international conference attraction strategy leveraging this strength.

Based on the results derived from this report meeting, the city plans to establish customized international conference attraction strategies for each department and actively pursue the attraction of international conferences.

Mayor Lee Kang-deok stated, "Attracting international conferences will play an important role not only in revitalizing Pohang's economy but also in enhancing the city's brand value," adding, "We will develop the items discovered at the report meeting and actively utilize them to attract international conferences, firmly establishing our position as a MICE industry hub city."

This content was produced with the assistance of AI translation services.