Wonju Mandu Festival Wins '2025 K-Brand Awards'

Wonju City, Gangwon Special Self-Governing Province (Mayor Won Kang-su) announced on the 20th that it received an award in the K-Festival Tourism City category for the Wonju Mandu Festival brand at the '2025 K-Brand Awards' held on the 19th at The Plaza Hotel Seoul Grand Ballroom.

On the 19th, Wonju City in Gangwon Special Self-Governing Province received an award in the K-Festival Tourism City category at the 2025 K-Brand Awards for the Wonju Dumpling Festival brand. To commemorate this, Mayor Won Kang-soo and staff members are taking a commemorative photo in the mayor's office. Photo by Wonju City Hall

The 2025 K-Brand Awards are given to brands that have achieved outstanding results over the year and contributed to the development of national competitiveness.

The Wonju Mandu Festival has been recognized not just as a simple food festival but for branding mandu as Wonju’s representative food, contributing to the revitalization of the declining old downtown area, and becoming a valuable asset symbolizing inclusion, consideration, and harmony in Wonju.

Meanwhile, the Wonju Mandu Festival was held for three days starting October 25 last year in the traditional market area of Jungang-dong, Wonju City, under the theme ‘Wonju Mandu-ro (Road) Taste Pilgrimage.’ It featured 50 mandu booths with 10 different themes, offering a variety of flavors and operating diverse mandu-related programs that satisfied visitors’ eyes, ears, and taste buds.

A Wonju City official stated, “This award is the result of the Wonju Mandu Festival growing into a nationwide festival and having its brand value recognized in just its second year,” adding, “We will further strengthen the content and aim to develop it into a global festival this year, going beyond just revitalizing the old downtown economy.”

This content was produced with the assistance of AI translation services.