Daejeon City to Present Kkumdori Goods at Daejeon Hana Citizen Home Opening Match on 23rd

Three Types Including Towels, Pen Cases, and Keyrings

Daejeon City announced that it will introduce new 'Kkumdori goods' products, created in collaboration with Daejeon Hana Citizen, at the opening home match of Daejeon Hana Citizen on the 23rd.

The goods are the first achievement of a joint branding agreement signed earlier this year by Daejeon City, Hana Financial Football Club Foundation, Daejeon Tourism Organization, and Daejeon Design Promotion Agency Foundation.

Daejeon citizens and football fans attending the home opener will be able to discover three types of Kkumdori goods: towels, pen cases, and keyrings.

Starting with this launch, a total of 10 types of goods, including socks, mini balls, and stationery, will be released sequentially throughout the 2025 season and will be available for purchase at Daejeon Hana Citizen's online and offline MD shops.

Kkumdori, which was created as the official mascot of the Daejeon Expo in 1993, is a representative character that embodies the region's history and identity. The city is building the 'Kkumssi Family' brand, which reinterprets Kkumdori in a modern way and utilizes it in various fields such as tourism, culture, and sports.

Lee Jangwoo, Mayor of Daejeon, stated, "Kkumdori is also cheering for Daejeon Hana Citizen's success this season," adding, "We will continue to actively promote marketing through the development of various goods and collaborations using Kkumdori."

Meanwhile, Daejeon City also signed a business agreement with Hanwha Eagles last year and is currently developing goods, with a launch scheduled for May.

This content was produced with the assistance of AI translation services.