Samzzumzzum collects 1,800 opinions through customer committee 'Good Villains'

Reflecting Service Improvements

Javis & Villains, the operator of the tax assistance service 'SamzzumSam,' announced on the 19th that it has successfully concluded the activities of the customer committee Good Villains.

Good Villains is a consumer panel launched by SamzzumSam to directly listen to customers' voices and reflect user experiences in service improvements. A total of 20 people, including office workers, multi-job holders, freelancers, and part-time workers from various age groups ranging from their 20s to 50s who have experience using SamzzumSam, were selected and participated for six months.

Good Villains collected 1,803 reviews, including individual app usage experiences and diverse customer opinions, and proposed various ideas. During four offline meetings, Good Villains and SamzzumSam met in person to discuss directions for service improvement.

The 'Family Refund Service,' which finds the optimal combination for refunds among family members, was renamed to 'Year-end Tax Settlement Retry' following feedback that the concept was difficult to intuitively understand, resulting in a 108% increase in service inflow rate. Recently, the 'Office Workers Year-end Tax Settlement Awareness Survey' conducted by SamzzumSam with 816 office workers also drew ideas from customer voices.

Joo-seok Baek, CEO of Javis & Villains, said, “Through the Good Villains activities, we were able to communicate directly with customers and receive meaningful feedback, which led to actual service improvements. We will continue to listen carefully to our customers' voices and strive to become a platform that puts customers first.”

This content was produced with the assistance of AI translation services.