Krafton Expands in Indian Market, Invests in Fintech Company 'Cashfree Payments'
Total Investment Raised by 'Cashfree Payments' Reaches 77.6 Billion KRW
Krafton Becomes the Largest Investor
Krafton has made a significant investment in the Indian fintech company 'Cashfree Payments.' On the 5th, Krafton announced that through this investment, it plans to explore innovative solutions in India's gaming and digital industries together with Cashfree Payments.
Cashfree Payments recently raised a total of $53 million (approximately 77.6 billion KRW) in a funding round, with Krafton being the largest investor among them.
Cashfree Payments is a leading fintech company in the Indian payment market, providing solutions that support corporate payment collection, disbursement, external payments, and one-click payments.
Founded in 2015, it currently processes transactions worth $80 billion annually and collaborates with over 800,000 companies. It has high compatibility with various e-commerce platforms and helps businesses start transactions within a day through a simple registration process.
Akash Sinha, CEO of Cashfree Payments, stated, “We will lead innovation in the Indian and global payment markets together with Krafton.” Son Hyun-il, CEO of Krafton India, said, “India's fintech industry is growing rapidly, and Cashfree Payments has great potential to become a leading company not only in India but also in the global market.” He added, “This investment is Krafton’s effort to support innovative payment solutions and foster a dynamic startup ecosystem.”
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Since 2021, Krafton has been seeking opportunities to expand its business in emerging markets, including India. To date, it has invested $170 million (approximately 247.5 billion KRW) in promising Indian startup ecosystems. Krafton has made diverse investments in e-sports companies, game streaming platforms, web novel platforms, audio content platforms, social platforms, and game developers, and through this investment, it has secured a partner in the fintech sector as well.
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