Baemin Small Business Win-Win Center Records Cumulative Sales of 200 Billion Won

Performance of 'Hamkkegage' Revealed

The 'Hamkkegage' coexistence platform for small and medium-sized businesses by Baedal Minjok has recorded a cumulative sales amount of 200 billion KRW just seven months after launching its service.

Woowa Brothers, the operator of Baedal Minjok, announced the performance of Hamkkegage on the 4th. Hamkkegage is Baemin's coexistence platform that helps expand the online sales channels of valuable small and medium-sized businesses in local communities. Among existing Baemin partner stores, those that belong to traditional markets, use reusable containers, practice regular donations, or are designated as Baeknyeon stores (century-old stores) are additionally exposed in a separate coexistence section and supported with promotion and sales activities.

Woowa Brothers, the operator of Baemin, announced the results of the small business win-win center 'Hamkkegage' on the 4th. Photo by Woowa Brothers

The support effect of the Hamkkegage service can be confirmed by numbers. In the case of the Bucheon Jungdong Sarang Market meal kit sales support project conducted under the traditional market category, the participating merchants' sales increased by an average of 43%. Last June, Baemin collaborated with traditional market cooperatives such as Seogwipo Hyangto Oil Market and Daegu Waryong Market to develop cooperative products and held discount promotional events.

For reusable container stores, Baemin issued exclusive coupons for reusable container orders last October to support the sales channels of eco-friendly stores. Based on discount promotions using these exclusive coupons, the number of reusable container orders increased by approximately 137% compared to the previous year. The service areas for reusable containers also expanded to a total of 24 locations including Seoul, Gyeonggi, Incheon, and Gwangmyeong, an increase of about 40% from the previous year.

In the Our Neighborhood Donation Practice Stores, Baemin is working with four non-profit organizations (Community Chest of Korea, Green Umbrella Children’s Foundation, Save the Children, and Good Neighbors) to guide stores that regularly donate a certain amount from their sales and support sales expansion. Currently, 3,213 stores are registered, and this month the target was expanded to include stores that make regular donations to three organizations: World Vision, Korea Food for the Hungry International, and Warm Walk.

Woowa Brothers, the operator of Baemin, announced the results of the small business win-win center 'Hamkkegage' on the 4th. Photo by Woowa Brothers

Through Hamkkegage, Baemin aims to promote coexistence with small and medium-sized businesses while also providing customers with selection criteria based on social values such as 'eco-friendliness,' 'donation culture,' and 'locality,' grounded in trustworthy products.

Kim Jung-hyun, Head of Value Management at Woowa Brothers, said, "We will continue to discover various social values and strive to grow together with small and medium-sized businesses."

This content was produced with the assistance of AI translation services.