Shake Shack Opens Busan Gijang Branch, Surpasses 30 Locations in Korea

Located at Shinsegae Simon Busan Premium Outlets
84 Seats and Elegant Interior Design
Signature Dessert "Busan Street" Featuring Local Flavors

SPC Group announced on January 23 that Shake Shack, which it operates, has surpassed 30 locations in Korea with the opening of its Busan Gijang branch.

The Busan Gijang branch is located on the L floor of the new building at Shinsegae Simon Busan Premium Outlets in Gijang-gun, Busan, and offers seating for 84 guests. The interior features a warm beige color palette and Shake Shack’s signature green tiles, creating an elegant design that harmonizes with the outlet building.

SPC Shake Shack Busan Gijang Branch. Provided by SPC

At the Busan Gijang branch, in addition to signature items such as the ShackBurger, shakes, and fries, customers can enjoy a signature dessert concrete called "Busan Street." This dessert reinterprets Busan’s famous seed hotteok, topping sweet vanilla custard with a variety of nuts, peanut caramel sauce, and rice cake.

To celebrate the opening, Shake Shack is hosting a variety of events at the Busan Gijang branch. For five days from the opening, the first 100 customers each day will receive a Shake Shack wood tray. In addition, the first 200 customers who spend over 30,000 won will receive a Shake Shack perpetual diary, and the first 150 customers who spend over 50,000 won will receive a Shake Shack ceramic mug. A special promotion featuring a range of Shake Shack merchandise at discounted prices will also run until February 2.

A Shake Shack representative stated, “We are delighted to introduce Shake Shack’s flavors and hospitality culture to customers not only in Busan but also in neighboring areas such as Ulsan and Gyeongnam through the Busan Gijang branch. We will continue striving to connect with even more customers in the future.”

SPC Group is credited with pioneering the premium burger market in Korea by introducing Shake Shack in 2016. Shake Shack has continued its successful operations, exceeding its initial goal of 25 stores by 2025 ahead of schedule. Building on its achievements in Korea, the company has secured business rights in Singapore and Malaysia, where it now operates 12 locations (10 in Singapore and 2 in Malaysia).

This content was produced with the assistance of AI translation services.