Immersion, Rest, and Recovery All in One ‘Birex Triple Chair’... Capturing Consumers' Attention

Coway's New 'BEREX Triple Chair' Sets a Bold Course in the Recliner Massage Chair Market
Praised for Versatility as Office Chair, Recliner Sofa, and Massage Chair

The recliner chair market, which was primarily used for relaxation at home, is undergoing a transformation. This change began with the popularization of furniture-type massage chairs that combine recliners with massage functions. A significant portion of the demand has shifted to massage chairs, and now recliners with massage features are even permeating office chairs, expanding their reach across various lifestyle areas. A representative product is Coway’s ‘BEREX Triple Chair,’ launched this year.

On the 23rd, Coway announced that the BEREX Triple Chair has received favorable reviews since its release because it can be used as an office chair, recliner sofa, or massage chair depending on the need. Coway noted that as the importance of personalized relaxation spaces grows, the demand for furniture-type massage chairs that can be used like recliner sofas is steadily increasing. These massage chairs had limitations for general use as they focused mainly on relaxation functions. Coway introduced this new multifunctional chair in a compact size that can be used not only for rest but also in various situations and lifestyles, including in front of a desk.

Coway Birex Triple Chair. Provided by Coway

The BEREX Triple Chair combines three functions in one: immersion, relaxation, and recovery. For work requiring immersion, the firm head cushion and user-customizable adjustable backrest comfortably support the neck, head, and waist, providing an environment conducive to concentration. When relaxation is needed, the electric reclining function allows adjustment up to 150°, enabling a comfortable resting posture. The backrest and leg rest can be set to desired angles independently. Equipped with a heated seat that warmly envelops the entire body from the back and waist to the hips and legs, it offers an environment optimized for relaxation.

Though slim in size, it also features powerful massage functions for recovery. The 3D massage module moves not only up, down, left, and right but also forward and backward for three-dimensional care, and the shoulder detection sensor provides precise massage tailored to the user’s body shape. It includes a total of 18 massage modes, allowing massages according to body condition and preference. The massage balls protrude only during use, so sitting normally is comfortable.

Usability is enhanced with various additional features. A wireless multi-massage cushion capable of massage and heating is provided, which can be placed on desired body parts such as the abdomen or legs. It can be easily operated via two methods: a wireless remote control and built-in quick buttons. It also includes various convenience features such as Bluetooth speakers, a USB-C charging port, and a close-contact massage band. The product applies a soft curved design that harmonizes with any space, including studies, offices, and living rooms. Its design excellence has already been proven by winning the main prize at the iF Design Award 2024.

A Coway representative said, "We have launched a multifunctional chair that enhances usability tailored to various lifestyles so that massage and relaxation can be enjoyed throughout daily life. With its luxurious and slim design combined with powerful massage functions, it will attract attention by establishing differentiation in the premium healing care market."

This content was produced with the assistance of AI translation services.