Mercedes-Benz Korea to Launch 9 Models Including Dream Car Maybach This Year... "Focusing on Luxury"

Mercedes-Benz Korea announced on the 22nd that it will launch more than seven new trims this year, including two new top-tier 'dream cars' as well as high-performance and sports utility vehicle (SUV) models. The company plans to strengthen its product portfolio and further expand its leadership as a luxury brand.

'The New Mercedes-AMG GT' 2nd Generation Completely Redesigned Model. Provided by Mercedes-Benz Korea

The representative new models from Benz Korea this year are the second-generation fully redesigned 'The New Mercedes-AMG GT' and the new lineup from Maybach, the 'The All-New Mercedes-Maybach SL.'

The AMG GT boasts a sporty exterior and advanced systems such as active roll stabilization and rear axle steering, showcasing the appeal of an AMG racing car. The Maybach SL is the sportiest model in Maybach's history, featuring luxurious materials and exquisite design. It combines the dynamic driving sensation of the SL with an open-air experience.

Mercedes-Benz Korea will also respond to segmented customer needs by launching new trims for high-performance and SUV models. High-performance models include the 'Mercedes-AMG E 53 Hybrid 4MATIC+' and the 'Mercedes-AMG CLE 53 4MATIC+ Coupe and Cabriolet.' New SUV trims such as the 'GLE 350 4MATIC' are also scheduled for release. The electric EQE SUV lineup will introduce high-performance trims and models boasting the longest driving range (WLTP standard).

Last year, Mercedes-Benz Korea focused on its luxury strategy and achieved strong results. The E-Class ranked first as the best-selling imported car model for 11 consecutive years, while the G-Class and S-Class each recorded their highest sales, solidifying their leadership as top-tier vehicles.

Matthias Bechtel, CEO of Mercedes-Benz Korea, said, "We will provide products that meet the high standards and diverse demands of domestic customers, delivering enduring value through innovative technology and extensive brand activities."

This content was produced with the assistance of AI translation services.