High-Quality Haman Watermelon ... Experience the True Taste of 'Winter Watermelon'

Focusing on Developing and Testing New Varieties
to Respond to Changing Consumer Trends

In Haman-gun, Gyeongnam Province, the nation's top winter watermelon production area, full-scale watermelon shipments have begun ahead of the Lunar New Year holiday.

Haman watermelons, which account for 70% of the country's winter watermelon production, are expected to ship about 3,000 tons from 97 hectares of greenhouse facilities from November last year until the end of February.

Gogeunje, Ham-an County Governor, Visits Winter Watermelon Shipment Site. Provided by Ham-an County

On the 20th, County Governor Jo Geun-je visited the farm of Yoon Man-geun in Wolchon-ri, Gunbuk-myeon, ahead of the shipment of high-quality winter watermelons, encouraging watermelon farmers who are doing their best to enhance the brand value of Haman watermelons.

He also took time to listen to the difficulties faced by farmers participating in the Haman Watermelon Producers Association and discussed ways to develop the watermelon industry to increase farm income.

Governor Jo said, “Although there were many difficulties in watermelon cultivation due to poor sunlight and pests and diseases that occurred in February and March last year, we were able to overcome the crisis thanks to the efforts of farmers who worked hard to maintain the reputation of Haman watermelons.”

Winter Watermelon Shipment. Provided by Haman County

He added, “As quality deterioration is a concern due to cold damage during the winter low-temperature period and abnormal weather, I ask everyone to do their best to cultivate watermelons that captivate consumers' tastes with thorough cultivation management and a sense of duty. The county will also do its best to prepare support measures for the development of the watermelon industry.”

Haman-gun plans to continue supporting modernization of facilities for high-quality watermelon production and to focus on testing and distributing new varieties that respond to changes in consumer trends. In addition, efforts will be made to activate distribution through fostering integrated marketing organizations and to develop sales channels, while continuously promoting various support projects to widely raise the value of Haman watermelons.

This content was produced with the assistance of AI translation services.