Mirae Asset Life Insurance announced on the 20th that it has introduced a digital healthcare service utilizing artificial intelligence (AI) into its application 'M-LIFE'.


Having previously experimented with services such as Variable Care and Digital Wealth Management (WM) Lounge, Mirae Asset Life Insurance has expanded its existing finance-centered digital services into the healthcare domain. This new digital healthcare service is available to everyone, not just Mirae Asset Life Insurance customers.


Mirae Asset Life Insurance Introduces Digital Healthcare Service in Its App View original image

Mirae Asset Life Insurance's digital healthcare service consists of ▲ AI Health Solution ▲ Health Records ▲ Health Plus.


The AI Health Solution analyzes health checkup history, hospital and pharmacy data, survey results, and more to suggest health goals and activity routines. Developed jointly by Mirae Asset Life Insurance and the specialized healthcare research institute 'Ontact', this service predicts and analyzes health risks and the probability of chronic disease onset for 19 diseases, providing systematic health management feedback. In Health Records, users can easily log data such as meals, exercise, and weight, and receive personalized health management tips and weekly activity reports based on the analysis. Health Plus offers medical convenience services such as consultations with medical professionals, preferential health checkup and reservation services, and large hospital appointment arrangements. Differentiated benefits are provided according to service tiers (White, Orange, Orange+).


Additionally, user engagement is encouraged through entertaining content such as 'Walking Around the World', which uses step counts, and 'Gatherings', where users participate with acquaintances.



Lee Jung-ki, Head of the Digital Division at Mirae Asset Life Insurance, stated, “Mirae Asset Life Insurance’s digital healthcare service aims to improve customers’ health through smart healthcare services utilizing AI and data,” adding, “We hope that in the new year, more customers will enhance their quality of life healthily through Mirae Asset Life Insurance’s differentiated services that encompass both finance and health.”


This content was produced with the assistance of AI translation services.

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