Seoul Goods Lunar New Year Purchase Appreciation Event
Purchase 15,000 KRW or More by the 31st

The Seoul Tourism Foundation will hold the ‘Seoul Goods Lunar New Year Purchase Appreciation Event’ from the 20th to the 31st of this month.


During the event period, customers who purchase Seoul Goods worth 15,000 KRW or more will receive Seoul My Soul socks and a Bokjumeoni (lucky pouch). The Seoul My Soul socks have been a steady seller, consistently loved by customers.

Event participation giveaways (bokjumeoni pouch, Seoul My Soul socks, postcards). Provided by Seoul Tourism Foundation.

Event participation giveaways (bokjumeoni pouch, Seoul My Soul socks, postcards). Provided by Seoul Tourism Foundation.

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The Seoul Goods Lunar New Year event will take place at the Seoul My Soul Shop Seoul Tourism Plaza branch, Myeongdong Tourist Information Center branch, and Sejong Center for the Performing Arts branch. Seoul Goods is an official souvenir of Seoul City, originating from the idea of Mayor Oh Se-hoon, and is based on the Seoul brand ‘SEOUL MY SOUL.’ It offers a variety of souvenirs reflecting the charm and lifestyle of Seoul, gaining great popularity among both domestic and international customers.


Detailed information about this event can be found on the official Instagram account of the Seoul Tourism Foundation, as well as the Instagram accounts of Seoul Tourism Plaza, Myeongdong Tourist Information Center, and Seoul Culture Lounge.



Lee Hye-jin, head of the Tourism Brand Team at the Seoul Tourism Foundation, stated, “We have prepared an event to share Bokjumeoni with domestic and international visitors coming to Seoul for Lunar New Year, wishing them good fortune in the new year,” and added, “We will strive to help more tourists enjoy Seoul and keep special memories through various Seoul Goods that capture the charm of Seoul.”


This content was produced with the assistance of AI translation services.

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