LG Electronics Launches Subscription-Based AI Massage Chair 'ArteUP' Starting at 49,900 KRW/Month

Sales Begin on the 24th... Shipment Price Set at 3.29 Million KRW
Leather and Cushion Replacement Service Provided in the 36th Month

LG Electronics will launch the massage chair 'LG Healing Me Objet Collection ArteUP,' which combines artificial intelligence (AI) technology and subscription services, on the 24th.

According to LG Electronics on the 19th, ArteUP is a furniture-style massage chair featuring curved beauty reminiscent of a lounge chair. Through massage balls that move in six directions?up, down, left, right, forward, and backward?it performs various motions such as kneading, acupressure, tapping, rolling, and mixed motions combining two actions simultaneously.

LG Electronics explained that ArteUP is equipped with Affectionate Intelligence. Affectionate Intelligence is LG Electronics’ AI vision first revealed by Cho Joo-wan, President of LG Electronics, at CES 2024, the world’s largest electronics and IT exhibition. It is a concept where AI technology operates in a way that considers and empathizes with the user.

Through this Affectionate Intelligence, ArteUP analyzes the user’s preferences and condition to provide optimized massage courses. It has added various new courses such as AI Course, Mind Care Course, and Sleep Care Course. The AI Course automatically executes by analyzing the massage intensity and courses frequently selected by the customer. Users only need to run the AI Course without setting it every time.

The Mind Care Course focuses on massaging the neck and shoulder areas to relieve fatigue. The Sleep Care Course induces deep sleep through a light full-body massage. Both courses include brainwave sounds that provide a sense of stability, effectively relieving stress and insomnia.

LG Healing Me Object Collection ArteUP. Provided by LG Electronics

ArteUP is an UP appliance that can upgrade new courses even during use by linking with the LG ThinQ app. LG Electronics calls appliances that go beyond the limitation of fixed functions after purchase and can add new functions or courses through software upgrades UP appliances. ArteUP features a low-noise design for quiet use at night and adds convenience with a wireless organic light-emitting diode (OLED) remote control.

ArteUP can be used more comfortably and conveniently through subscription services. Customers can choose a subscription period from 3 to 6 years. The subscription service includes free replacement of leather on the pillow, back, and hip areas, as well as a dedicated back cushion in the third year, along with product cleaning and operation inspection services. Free after-sales service (AS) is also provided in case of parts failure during the subscription period, allowing customers to always use the product cleanly and comfortably.

The shipment price of ArteUP is 3.29 million KRW. The monthly subscription fee is 49,900 KRW based on a 6-year contract. Customers can choose between Cozy Brown and Clay Brown colors.

Global market research firm Frost & Sullivan estimated the domestic massage chair market to be about 1 trillion KRW as of 2022. LG Electronics is expanding its market share through sophisticated massage performance and differentiated subscription services. Last year, LG Electronics’ massage chair sales increased by more than 20% compared to the previous year.

Jung Kwang-woo, Head of Living Solution Marketing at LG Electronics Korea Sales Division, emphasized, "This is a customized product where AI automatically finds the massage course that perfectly fits my body, and customers can choose a subscription method that suits their lifestyle. We will present customers with a convenient and comfortable new relaxation experience."

This content was produced with the assistance of AI translation services.