Socar's Annual Membership 'Passport' Reaches 1 Million Cumulative Subscribers

Socar announced on the 17th that the cumulative number of subscribers to its annual membership 'Passport' has surpassed 1 million.

Passport is an annual membership introduced by Socar in 2021, the first of its kind in the domestic mobility industry. It offers discount coupons and credit accumulation benefits that can be used for various Socar services, including car sharing, accommodation, and parking.

The 1 million Passport subscribers have received an average discount benefit of 346,000 KRW and credit accumulation of 35,000 KRW annually until last year since its launch. The member who received the most benefits through Passport saved 31.3 million KRW in rental fees and accumulated 720,000 credits, which can be used like cash, saving a total of approximately 32 million KRW.

It is also evaluated that Passport has succeeded in securing loyal customers. Passport subscribers use car sharing on average 2.4 times longer and rent 2.3 times more frequently compared to non-subscribers.

Kim Dong-hoon, Head of User Growth Group at Socar, stated, “We will continue to enhance services to expand customer benefits such as Passport and Socar Club, striving to provide a more differentiated membership experience.”

Meanwhile, Socar offers customized subscription services considering various mobility patterns. It operates memberships such as 'Passport,' which provides comprehensive benefits including car sharing, accommodation, and parking; 'One-way Pass,' specialized for short-distance car sharing; and 'Socar Ilecle Pass,' which allows unlimited electric bicycle rides at half price.

This content was produced with the assistance of AI translation services.