Jung Cheol-dong, LGD President, "Desperate for Turnaround This Year"... Leap Forward with 4th Generation OLED Panels

4th Generation Large OLED New Technology Briefing Held on the 16th
Jung Cheol-dong: "This Year Must Be the Turning Point for Results"
LG Display Unveils 'Primary RGB Tandem' Technology
Maximum Luminance of 4000 Nits, Industry's Highest
Energy Efficiency Improved by 20% Compared to Previous Generation
Perfect Black Achieved Even in Bright Living Rooms
Targeting Premium TV and High-End Gaming Markets

Jung Cheol-dong, President of LG Display, emphasized that the company will deliver improved performance this year based on 4th generation OLED.

On the 16th, Jung attended the '4th Generation Large OLED New Technology Briefing' held at LG Science Park in Magok, Seoul, and stated, "The 4th generation OLED panel shows the direction and future of OLED."

Recently, LG Display has reduced its operating loss by about 2 trillion won compared to the previous year by expanding business performance centered on OLED and focusing company-wide on cost reduction and operational efficiency activities. The company expressed its determination to further improve performance this year based on large OLED.

Jung said, "We will continuously innovate technology and costs centered on OLED to enhance competitiveness and lead the market," adding, "We have a strong sense of urgency that this year must be the year to achieve results and turn around."

Jung Cheol-dong, President of LG Display, is speaking at the '4th Generation Large OLED New Technology Briefing' held on the 16th at LG Science Park in Magok, Seoul. LG Display

LG Display's 4th generation OLED technology has achieved a maximum luminance (screen brightness) of 4000 nits (1 nit equals the brightness of one candle), the highest level in the industry. Jin-sang Lee, a research fellow who gave the explanation, said that the higher the luminance, the more vivid the expression that can be seen directly by the human eye, so the industry considers luminance a key factor in image quality. In particular, recently released artificial intelligence (AI) TVs implement ultra-high definition of 8K or higher through real-time content analysis and upscaling, so panels that have both high luminance and energy efficiency are essential.

LG Display's 4th generation OLED TV panel features a ‘Primary RGB Tandem’ structure, which independently stacks RGB (red, green, blue) elements to emit light. This is LG Display's proprietary technology that forms a light source with four layers by adding two blue element layers and independently stacked red and green element layers. By adding one more layer compared to the previous generation and increasing the amount of light produced, the maximum luminance was raised by 33% to 4000 nits.

Along with increasing the panel's maximum luminance, color luminance, which enhances color expression, was also improved. Thanks to the separation of the three primary colors?red, green, and blue?into individual layers, color purity increased, achieving a color luminance of 2100 nits, a 40% improvement compared to the previous generation (1500 nits).

Energy efficiency was also maximized. By improving the element structure and power supply system, the panel's temperature was successfully lowered, resulting in about a 20% improvement in energy efficiency compared to the previous generation (based on 65-inch panels).

LG Display also developed a special film that cancels out light absorbed and reflected both on the panel surface and inside the panel. As a result, it achieves perfect black without light reflection, similar to watching a movie in a dark theater, even in a living room with daylight brightness of 500 lux. At 500 lux brightness, there is almost no change in color reproduction, and color accuracy is maintained at 100%.

LG Display plans to target the premium TV market by equipping its top-tier lineup produced this year with 4th generation OLED TV panels. The Primary RGB Tandem technology applied to the 4th generation OLED TV panels will also be sequentially applied to gaming OLED panels. Additionally, the company aims at the high-end gaming market with a diverse lineup, including the 'world's fastest monitor' panel that raises response time and refresh rate?key specs for gaming monitors?to industry-leading levels, and bendable products that can adjust screen curvature according to game content.

Hyun-woo Lee, Executive Vice President and Head of LG Display's Large Business Division, said, "The 4th generation OLED panel applies LG Display's proprietary technologies such as Primary RGB Tandem and ultra-low reflection technology," adding, "We will strengthen OLED technology leadership with excellent image quality as well as user-friendly technology."

Meanwhile, President Jung named 'J.U.M.P' as the management keyword for this year. It stands for ▲Just in time for genuine change ▲Unique value ▲Market leadership with OLED ▲Partnership as a trusted partner with customers for mutual growth.

This content was produced with the assistance of AI translation services.