Amore 'Mimo by Mamonde' Sells 1 Million Units in 4 Months After Entering Daiso
Selected as a "Hot Item" on Daiso Mall SNS
Sold Out Both Online and Offline
Amorepacific's skincare brand 'MIMO by MAMONDE' announced on the 16th that it has surpassed cumulative sales of 1 million units just four months after entering Daiso.
Launched in September last year, 'MIMO by MAMONDE,' Mamonde's second brand, is a minimal clean beauty brand that offers fundamental solutions to the main skin concerns of the Z generation (born after the 1990s). The brand entered Daiso at launch and is currently selling eight skincare products. These products sell out as soon as they arrive, leading to a flood of restocking inquiries. Review content about the product efficacy continues to spread across various social networking services (SNS).
Among the main products, the 'Rosy-Hyalon Liquid Mask' has the highest sales volume. It is featured as a top-selling product in the 'Skincare' and 'Beauty Hot Items' categories on Daiso Mall. It combines Mamonde's heritage floral ingredients with active components to instantly hydrate the skin and gently exfoliate old dead skin cells.
The 'Peony-Tinol Trouble Balm' is also one of the popular products causing sell-out frenzy. It addresses pore trouble concerns while providing soothing effects, receiving positive responses from the 10s and 20s age groups struggling with excess sebum.
Hot Picks Today
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- "I'll Stop by Starbucks Tomorrow": People Power Chungbuk Committee and Geoje Mayoral Candidate Face Criticism for Alleged 5·18 Demeaning Remarks
- "Hancom Breaks Away from Its 36-Year Mission and Formula for Success" (Comprehensive)
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
Meanwhile, MIMO by MAMONDE is also showcasing an experiential showroom at Daiso's large-scale store in Marine City, Haeundae, Busan. The showroom operation began alongside the opening of this location at the end of last year, featuring popular beauty brands both online and offline. Visitors can experience all eight products in the brand zone on-site.
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.