Lee Young-jong, President of Shinhan Life, "Accelerating Top 2... Supporting Sales Field"

Shinhan Life Sales Strategy Meeting Held

Shinhan Life announced on the 9th that it held a sales strategy meeting for successful sales competitiveness innovation.

The sales strategy meeting was attended by about 1,300 people, including Shinhan Life President Lee Young-jong, heads of each channel business group, and branch managers. It was held over three days from the 6th to the 8th, in the order of FC, DB, and B2B business groups.

At the first FC channel event held on the 6th at the Grand Hyatt Seoul in Yongsan-gu, Seoul, Shinhan Life announced this year’s management strategy slogan as "Running toward Top 2, Value Up, Together!" and decided to achieve sales competitiveness innovation that changes the market landscape.

Shinhan Life held this year's sales strategy meeting chaired by President Lee Young-jong.

Shinhan Life aims to become the most different and fastest-growing company through challenge and innovation, while focusing on mid- to long-term value growth by pursuing stable business plan achievement through ▲differentiation of each sales channel ▲strengthening product and underwriting capabilities ▲expanding marketing for sales support.

President Lee Young-jong said that he would actively support sales activation by continuously expanding sales competitiveness innovation carried out over the past two years, providing channel-specific specialized products and innovative products in a timely manner. He also emphasized continuously increasing new contract value by securing differentiated competitiveness through sales organization expansion, process improvement, and synergy between channels.

The attendees pledged to further enhance customer convenience through customer-centered business innovation by uniting the field and headquarters to continue the run toward the Top 2. They also committed to establishing an ethical sales culture through effective proactive internal control to become a company trusted by customers and society.

President Lee said, “I would like to express my deep gratitude to everyone who worked hard to accelerate the Top 2 for quantitative and qualitative growth through innovation and challenge last year,” and added, “Although a difficult sales environment is expected this year, we will do our best to support the sales field so that we can turn the crisis into an opportunity and grow together.”

This content was produced with the assistance of AI translation services.