There Are Many Reasons for Nowon-gu's Creative Administration... 'Trend Korea 2025' Staff Special Lecture Held

Creating Opportunities for Employees to Learn from Trend Experts and Collaborate
Breaking the Image of Inactive Public Officials, Enhancing the Agility of Public Servants Sensitive to Change
Practical Training Focused on Generating Ideas Applicable to the Field Rather Than Formal Workplace Education

Oh Seung-rok, Mayor of Nowon District

Nowon-gu, Seoul (Mayor Oh Seung-rok) announced that it will hold a special lecture on "Trend Korea 2025" for its employees to incorporate rapidly changing social trends into district administration.

The annually published Trend Korea series analyzes major issues in various fields such as economy, society, and culture, predicting trends for the coming year and providing useful insights to businesses and public institutions.

The lecture will be held on January 10th at the Nowon-gu Office's second-floor auditorium, targeting about 300 employees. Dr. Choi Ji-hye, co-author of Trend Korea and a research fellow at Seoul National University Consumer Trend Center, will be the speaker.

The 10 major trend keywords for 2025 presented by Dr. Choi are summarized as "SNAKE SENSE."

This reflects an era that requires senses as sensitive as a snake's.

Along with this, key social changes such as ▲Omnivore-centered consumption ▲#Aboha (Aju Botong-ui Haru, meaning "A Very Ordinary Day") ▲Topping Economy ▲Facetech ▲Harmlessness ▲Gradation K ▲Material Attraction will be introduced with detailed examples.

The keyword that deserves special attention is "Omnivore." This refers to consumption based not on the general characteristics of one's group such as age, generation, gender, income, or region, but on individual personality and preferences. It was selected as this year's core and "key keyword" because it can completely change fixed notions about consumers and markets.

An official from the district said, "Trend sensitivity is essential for frontline public officials," adding, "They must be sensitive and proactive in responding to rapidly changing social demands." In fact, Nowon-gu has successfully implemented nationwide first projects incorporating new technologies, such as the "KakaoTalk Delinquency Notification Service" and the "Mobile Disaster Safety Situation Room," and is gaining attention by promoting the creation of an "Urban-type Recreational Forest" where people can experience nature within the city.

The district expects that this lecture will help employees understand the trends of 2025 and serve as an opportunity to provide more innovative and effective public services based on this understanding.

Nowon-gu avoids formal workplace training and operates employee education programs that proactively embrace social changes. Last year, it strengthened administrative capabilities for the future through lectures on "Trend Korea 2024" and training on the use of "ChatGPT."

Oh Seung-rok, Mayor of Nowon-gu, said, "Our public officials are at the forefront of administration that directly affects citizens' lives," and added, "We will continuously research and innovate to actively embrace social changes and lead flexible administration for regional development."

2024 Trend Korea Special Lecture

This content was produced with the assistance of AI translation services.