"Popularity That Even Changed the Mission"…Nongshim Celebrates 60th Anniversary with Re-release of Nongshim Ramen

Famous for the ad copy "Hyungnim First, Au First"
Considering re-releasing two products in the first half of the year

Nongshim is re-releasing a ramen with special meaning to consumers in celebration of its 60th anniversary.

Nongshim announced that it will launch "Nongshim Ramen," which gained great popularity with the advertising copy "Hyungnim First, Awoo First," on the 13th.

Nongshim 'Nongshim Ramen' promotional image. Provided by Nongshim

Originally released in 1975, Nongshim Ramen holds special memories for consumers and gained tremendous popularity, especially in 1978 when Lotte Industrial Co., Ltd. changed its corporate name to Nongshim.

To strengthen communication with consumers, Nongshim is considering re-releasing two more products in the first half of the year besides Nongshim Ramen.

The newly launched Nongshim Ramen is based on the recipe from 1975 held by Nongshim R&D, upgraded in taste and quality to suit recent consumer preferences. Nongshim applied characteristics from traditional gukbap (soup with rice) restaurants, such as deep and clean broth, umami from beef and rice starch, and a spicy flavor enhanced with various minced seasonings, to Nongshim Ramen.

In particular, Nongshim improved quality by using domestic beef and rice as key ingredients. Nongshim Ramen features noodles that are more chewy and elastic by adding domestic rice, and a deep, spicy yet refreshing beef broth made from Korean beef and vegetable stock. Additionally, the seasoning soup made with green onions, chili powder, and fish sauce adds a spicy umami flavor.

The packaging of Nongshim Ramen inherits the design from its original 1975 release. It offers nostalgia to generations who remember the original Nongshim Ramen and adds a retro freshness for younger generations. Furthermore, Nongshim plans to operate a special design package that modernly reinterprets the advertising copy "Hyungnim First, Awoo First."

A Nongshim representative said, "In celebration of our 60th anniversary, we reflect on the meaning of Nongshim’s name, 'The Heart of a Farmer,' and reintroduce Nongshim Ramen with the message of sharing warmth with those around us through delicious food. We hope everyone, regardless of age or gender, will share and create precious memories with the spicy beef broth flavor of Nongshim Ramen."

This content was produced with the assistance of AI translation services.