Kim Jung-soo, Vice Chairman of Samyang Foods, "Let's continue the evolution that will amaze the world"

This Year's Strategic Directions: Strengthening Core Competencies, Wellness & Healthcare, and Business Diversification
"A Challenging Journey, but We Will Evolve into a Stronger and More Flexible Organization"

Samyang Round Square has set 'Strengthening Core Competencies,' 'Wellness & Healthcare,' and 'Synergy-Based Business Diversification' as its strategic core directions for this year, pledging to continue the group's growth and evolution.

Samyang Round Square announced on the 6th that Vice Chairman Kim Jeong-su emphasized this in his 2025 New Year's message video.

Vice Chairman Kim Jeong-su highlighted that 2024, the first year declaring a full-fledged leap as a global comprehensive food company, achieved monumental results such as being the first in the food industry to receive the '700 Million Dollar Export Tower' award and reaching 1 trillion KRW in exports for the single brand 'Buldak.' He pledged, "In 2025, we will not stop at the current achievements but will take the lead in continuous innovation so that Samyang Round Square employees can feel a greater sense of pride and fulfillment in their work."

He then proposed 'Strengthening Core Competencies' as the first strategic keyword for this year, stating, "It is necessary to focus on doing what we do best even better so that no competitor can catch up." He emphasized, "In 2025, we will strongly internalize our global network and product manufacturing capabilities more than now through increased production volume, overseas factory expansion, and realization of localized production."

He added, "Qualitative innovation is also an important task," and said, "In 2025, we must continue the successful global market establishment of 'MEP' and diversify the group's brand portfolio by targeting the health functional food market, including plant-based protein, through 'Tangle' and 'Jack & Pulse,' thereby strengthening our global brand business capabilities."

Samyang Round Square presented 'Wellness & Healthcare' as the group's second future direction for sustainable growth. Currently, Samyang Round Square is focusing on key projects such as ▲ Samyang Round Hill's Wellness Center ▲ personalized health improvement service business based on digital healthcare precision analysis.

Vice Chairman Kim stated, "Based on the heritage of fulfilling our mission to provide stable nutrition to the public, we aim to redefine the value of our business by realizing 'Wellness & Healthcare' beyond dietary life for human health as a specialized role." He added, "We will transform and leap forward through new attempts to break down the boundaries and stereotypes between healthcare and food and create integrated business synergies."

Along with this, he presented 'Synergy-Based Business Diversification' as the group's third strategic keyword for this year, saying, "We must attempt integrated expansion that can create high added value across the entire value chain, including R&D, product development, production, marketing, content, and logistics." He emphasized, "It is necessary to expand the main portfolio product groups such as sauces, snacks, ready meals, and beverages beyond ramen and to discover new growth engines by fostering healthcare-related categories."

Vice Chairman Kim concluded, "The journey of pioneering new value as a healthcare company will be a challenging endeavor, but through this process, we will evolve into a stronger and more flexible organization." He stressed, "Recalling the spirit of Samyang Round Square that 'the power to break the rules of the impossible lies within us,' let us continue to evolve in the new year as true Samyang people and astonish the world."

This content was produced with the assistance of AI translation services.