GreenPlus Signs 'Automated Rice Seedling Nursery MOU' with China's DAOLE

GreenPlus announced on the 6th that it has signed a Memorandum of Understanding (MOU) with Chinese company DAOLE to promote the "Automated Rice Seedling Nursery Construction Pilot Project."

Through this agreement, GreenPlus plans to establish a total of three automated seedling pilot sites at nurseries operated by DAOLE. Each site will cover an area of 1 hectare (1ha, approximately 3,025 pyeong), with a total area exceeding 9,000 pyeong. After the pilot project is completed, the business scope will be expanded throughout China. This project aims to innovate traditional rice seedling techniques in China, strengthen global agricultural competitiveness, and contribute to solving food security issues.

Since 2010, GreenPlus has successfully built an automated rice seedling nursery covering approximately 200,000m², proving its technological capabilities. The company possesses proprietary technologies including ▲multi-tier seedling techniques ▲automated seedling environment control systems ▲automated seedling equipment. Last year, during related technology demonstrations, it received high evaluations from stakeholders in related companies, confirming its potential in the global market. This agreement is expected to be a significant turning point in expanding GreenPlus’s technology into the Chinese market.

China accounts for about 30% of the world’s rice cultivation area, with rice fields spanning 3 million hectares (ha). Heilongjiang Province is China’s largest granary, boasting over 1.8 million hectares (ha) of rice cultivation area. If GreenPlus’s advanced technology is introduced here, it is expected to greatly improve productivity and efficiency across China, contributing to sustainable agricultural development and strengthening food security.

Jung Soon-tae, CEO of GreenPlus, stated, "Currently, China’s rice cultivation technology is already mechanized to the extent that it surpasses Korea, but rice seedling methods still remain stuck in the traditional styles of Korea’s 1980s and 1990s." He added, "If China transitions to automated seedling nurseries based on GreenPlus’s technology, the market size will be tens of times larger than Korea’s rice seedling market."

DAOLE is headquartered in Hegang City, Heilongjiang Province, and serves as the lead organization for this project. Through cooperation with Beidahuang Group, a key player in Chinese agricultural production, and the Chinese government, DAOLE supports the localization of automated rice seedling nursery technology and seeks to expand into the global market. Beidahuang Group is China’s largest agricultural production company, managing approximately 55,000 km² of land, which is more than half the size of South Korea.

Jung Soon-tae, CEO of GreenPlus, expressed, "We are pleased that GreenPlus’s unique automated rice seedling nursery technology is being introduced to the Chinese market and gaining international recognition." He added, "Through cooperation with DAOLE and Beidahuang Group, we will successfully complete this pilot project, start the pilot sites in the first half of 2025, and devote ourselves to securing a leading position in the market."

This content was produced with the assistance of AI translation services.