Largest 3,368㎡ Exhibition Among Participating Companies
Proposing 'Home AI' Tailored to Housing Types and Lifestyles
Offering 'Customized Homes' Families Desire
Differentiated Security and Evolution of SmartThings
Expanding Beyond Homes to Vehicles, Ships, and Business Spaces

Samsung Electronics will showcase 'Home AI,' which meets the daily needs of individuals and families, at 'CES 2025,' the world's largest electronics and information technology (IT) exhibition held in Las Vegas, USA, from the 7th to the 10th (local time).


A Samsung Electronics model is introducing the Samsung Electronics exhibition hall located at the Las Vegas Convention Center in the United States, where CES 2025 is being held. Photo by Samsung Electronics

A Samsung Electronics model is introducing the Samsung Electronics exhibition hall located at the Las Vegas Convention Center in the United States, where CES 2025 is being held. Photo by Samsung Electronics

View original image

Samsung Electronics' Home AI is centered on differentiated AI technology and SmartThings that connect various devices. It focuses on reflecting the increasingly diverse housing types and lifestyles and allowing customers to experience AI tailored to their personal lives.


According to industry sources on the 6th, Samsung Electronics plans to captivate visitors at the Las Vegas Convention Center, where CES 2025 is held, with the latest AI technologies, products equipped with SmartThings hubs, and systems. Samsung Electronics will showcase its technology in the largest space among participating companies, covering 3,368㎡ (approximately 1,019 pyeong).


In particular, Samsung Electronics will introduce five types of homes reflecting the needs of various family members through Home AI. These include the 'Efficient Home,' 'Health-Conscious Home,' 'Home that Cares for Loved Ones,' 'Productivity-Enhancing Home,' and 'Home that Offers New Experiences.' The 'Efficient Home' presents representative technologies and products that save energy consumption and time spent on household chores based on SmartThings and AI appliances. The 'Health-Conscious Home' takes care of the family's healthy daily life, such as sleep and exercise, through SmartThings and Samsung Health. By applying space AI-based 'SmartThings Ambient Sensing,' not only device usage patterns but also human movements and surrounding sounds are collected and analyzed through connected devices to provide necessary information or services tailored to situations like exercise or sleep. The 'Home that Cares for Loved Ones' demonstrates advanced care services targeting parents, young children, and pets. Through occupancy sensors linked with SmartThings, it can detect if a parent has fallen and send alerts to the family's smartphones, TVs, or Family Hub refrigerators, enabling quick responses to emergency situations. The 'Productivity-Enhancing Home' offers experiences that boost productivity in various situations such as work or study through the Galaxy Book5 Pro and Book5 360.


At the Samsung Electronics exhibition hall located in the Las Vegas Convention Center, USA, where CES 2025 is being held, a Samsung Electronics model is introducing Samsung Health, the "home that takes care of your health." Photo by Samsung Electronics

At the Samsung Electronics exhibition hall located in the Las Vegas Convention Center, USA, where CES 2025 is being held, a Samsung Electronics model is introducing Samsung Health, the "home that takes care of your health." Photo by Samsung Electronics

View original image

Regarding SmartThings, which has become a core element of Home AI, Samsung Electronics will also exhibit more advanced technologies. These include 'Calm Onboarding,' which automatically connects purchased products; 'Quick Remote,' which allows easy control of connected Samsung products nearby via a Samsung smartphone; and 'Map View,' which enables monitoring and managing home devices at a glance. Security technology, considered the top priority in implementing Home AI, is also featured. 'Samsung Knox Matrix' is a blockchain-based security technology that strengthens security as more devices are connected.


At the Samsung Electronics exhibition hall located in the Las Vegas Convention Center, USA, where CES 2025 is being held, a Samsung Electronics model is introducing the differentiated connected experience of SmartThings and Hyundai Motor Company. Photo by Samsung Electronics

At the Samsung Electronics exhibition hall located in the Las Vegas Convention Center, USA, where CES 2025 is being held, a Samsung Electronics model is introducing the differentiated connected experience of SmartThings and Hyundai Motor Company. Photo by Samsung Electronics

View original image

Furthermore, Samsung Electronics will showcase results that expand AI connectivity experiences beyond the home to vehicles, ships, and business spaces. 'SmartThings Pro' provides enterprise business solutions applicable to spaces outside the home, such as apartments, stores, offices, and hotels. Samsung Electronics and Hyundai Motor Company will jointly present technologies. In the future, it is expected that electricity can be used from electric vehicle batteries during power outages, or optimal charging can be achieved according to electricity rates and user schedules through SmartThings Energy. Before boarding a vehicle, users can check the vehicle status and remotely control it via SmartThings, and control home appliances remotely through the vehicle's infotainment system. Additionally, SmartThings Find allows easy identification of parking locations even in crowded parking lots with many cars. The 'Shift-Auto' autonomous navigation ship, recently developed by Samsung Heavy Industries, is also highlighted as a representative technology at the exhibition.



Samsung Electronics will also present its efforts toward a better society through AI technology, including accessibility and social contribution initiatives at this exhibition. A representative technology is the 'Accessibility Settings Synchronization,' which synchronizes TV and home appliance settings with smartphones. Samsung is also committed to nurturing future generations through the 'Samsung Solve for Tomorrow' idea competition held in 66 countries. Additionally, ideas from the 'Top 10' teams of Solve for Tomorrow, who were selected as community ambassadors at last year's Paris Olympics, will be exhibited.


This content was produced with the assistance of AI translation services.

© The Asia Business Daily(www.asiae.co.kr). All rights reserved.

Today’s Briefing