Twosome Place's December Whole Cake Sales 'Soar'..."Largest Since Establishment"

December Whole Cake Sales Up 22% Year-on-Year
Signature 'Seuchosaeng' Popularity Key Factor

Twosome Place announced on the 27th that it has achieved the highest-ever sales performance for whole cakes in December since its founding.

According to Twosome Place, from the 1st to the 25th of this month, the sales volume of whole cakes increased by about 22% compared to the same period last year, with an average of approximately 870 cakes sold per store. In particular, from Christmas Eve to Christmas Day, the 24th and 25th, sales volume rose by about 50% compared to the previous year, with more than 80 whole cakes sold per minute on average.

The increase in sales is largely attributed to the role of the signature cake, "Scho-saeng" (Strawberry Chocolate Fresh Cream). To celebrate the 10th anniversary of Scho-saeng’s launch, Twosome Place introduced a limited edition new product with a surprising twist, the "White Scho-saeng," which significantly contributed to the increase in sales of the Scho-saeng lineup. Last year, sales were concentrated on the single Scho-saeng product, but this year, the combined sales volume of Scho-saeng and White Scho-saeng doubled compared to the previous year. Notably, Scho-saeng and White Scho-saeng ranked first and second respectively in December’s whole cake sales rankings.

Additionally, Twosome Place cited its proactive marketing activities ahead of this winter season as another reason for the increase in whole cake sales. Early last month, actress Go Min-si was appointed as the exclusive model for Scho-saeng, and a large-scale advertising campaign under the theme "Scho-saeng is in season during winter" was launched, greatly enhancing the brand image and product awareness.

A representative from Twosome Place stated, "The record-breaking sales performance this holiday season has once again proven the value of the Twosome Place brand," adding, "We will continue to lead the premium dessert market by offering high-quality desserts that reflect customers’ expectations and preferences."

This content was produced with the assistance of AI translation services.