Evezari, 2025 Bedding Consumption Trend is 'Tailor'

‘Customized Consumption Trends Just for Me’ Forecast

The Evezari Sleep Environment Research Institute announced on the 23rd the keyword 'TAILOR' that will dominate bedding consumption trends in 2025.

The keyword TAILOR proposed by Evezari stands for ▲Tailored Design ▲Audience Segmentation ▲Innovative Materials ▲Linked Channels ▲Optimized Sleep Solutions ▲Responsible Culture.

Evezari 2025 Bedding Consumption Trend 'Tailor'. Provided by Evezari

Evezari predicted that next year, bedding featuring deep and rich colors, as well as striking patterns and textures, will play an important role in personalized bedroom interiors.

They also anticipated an expansion of consumer segments that highly value well-being, functionality, and sustainability, as well as the bedding market for single-person households, infants, and adolescents. Interest is expected to grow in small or multifunctional products tailored to single lifestyles, easy-to-manage products such as those that are simple to wash, and bedding rental and subscription services.

With increasing interest in eco-friendliness, preferences for materials such as organic cotton, bamboo, and linen are expected to rise, and eco-friendly certifications will likely become key factors in bedding purchase decisions.

Additionally, the bedding industry is expected to expand consumer touchpoints by utilizing multichannel approaches such as online platforms, and research on sleep technology is anticipated to grow with an increase in services offering AI-based sleep data analysis and customized sleep improvement programs.

Jo Eun-ja, head of the Evezari Sleep Environment Research Institute, said, “Personalization trends have already emerged in the sleep, interior, and textile industries related to bedding, and we expect consumption trends based on segmented individual needs to spread in the bedding industry as well. We also anticipate that product lines will become more diverse to increase consumer choices.”

This content was produced with the assistance of AI translation services.