Koo Kwang-mo, LG Chairman, Says "We Must Provide Value with the Challenge and Change DNA from the Startup Phase"

2025 New Year's Address Released
Emphasizing 'Customer Value' for the 7th Year

LG Chairman Koo Kwang-mo emphasized in his 2025 New Year's address, "Based on the 'DNA of challenge and change' rooted in LG's founding spirit, let us provide future customers with essential and value that exceeds expectations." Since his first New Year's address in 2019, the year after his inauguration, Chairman Koo has been delivering messages centered on customer value management, and this year he presented the keyword 'challenge and change.' This is interpreted as a call for the pioneering spirit of the company's early days to be needed once again amid uncertain business environments.

On the 19th, Chairman Koo sent a video New Year's message to over 270,000 LG employees worldwide, expressing gratitude by saying, "This year as well, the efforts of each customer value creator have combined to create differentiated value, allowing us to get one step closer to our customers." Chairman Koo refers to LG employees as 'customer value creators.'

Koo Kwang-mo, Chairman of LG Group. LG

Chairman Koo stated, "LG's beginning was to provide products and services that are essential to customers," adding, "LG's 'Day 1' spirit, which chooses what others have not yet done, embodies the DNA of challenge and change for customers." He emphasized the corporate spirit mentioned by LG's founding chairman Koo In-hoe: "Start with what is indispensable to people's lives. Choose what others have not yet done. Once started, push forward boldly."

He reflected, "Creating differentiated customer value is not easy; sometimes it requires stepping away from familiar methods, and worries and fears of failure may follow. Just as what is familiar now was once innovation, we have not stopped at failure nor settled for the innovations already achieved, but have continuously challenged ourselves and undergone change."

Chairman Koo raised his voice, saying, "Just as many moments of challenging new areas and creating unprecedented value have accumulated to make LG what it is today, the path we must take going forward is clear. With the DNA of challenge and change, let us provide future customers with essential and value that exceeds expectations, and build a future unimaginable without LG on the foundation of the customer-oriented mindset and innovation we have cultivated."

He also concretely shared the future vision LG dreams of. Since his inauguration, Chairman Koo has consistently emphasized the importance of 'ABC (AI, Bio, Cleantech).' He explained, "The many seeds of innovation sprouting throughout the group?from AI and smart solutions that enhance customers' time value and unleash infinite potential, to bio that creates healthy lives and a clean planet, and cleantech?will become welcome value." He continued, "We will make AI and robots conveniently usable in daily life and enable people to spend more time with loved ones through healthcare and innovative new drugs. Through innovations that reduce carbon and waste, everyone will enjoy clean water and air, and with advanced industrial solutions, we will help customers unleash their infinite potential?this is the future LG envisions."

Since 2019, the year after his inauguration, Chairman Koo has delivered customer value management messages annually through New Year's addresses. In 2020, he urged focusing on points where customers feel inconvenience; in 2021, he emphasized hyper-segmentation of customers. In 2022 and 2023, he mentioned "values that cannot return to the past" and "customer value I create," respectively. This year's New Year's address proposed "immersion in differentiated customer value."

This content was produced with the assistance of AI translation services.