Lotte Mart and Supermarkets Receive 'Prime Minister's Commendation' at Korea Distribution Awards

Recognition for Realizing Win-Win Values through the 'Badaae Jinsim' Project

Lotte Mart and Super announced on the 18th that they received the Prime Minister's Commendation at the '29th Korea Distribution Awards.'

The Korea Distribution Awards is the highest government award in the domestic distribution sector, hosted by the Ministry of Trade, Industry and Energy and jointly organized by the Korea Chamber of Commerce and Industry. It is awarded to companies and individuals who have created an innovative atmosphere throughout the distribution industry and generated social value.

At the 29th Korea Distribution Awards ceremony held on the 17th, Kang Seong-hyun, CEO of Lotte Mart & Super, received the Prime Minister's Commendation (right). Photo by Lotte Mart.

At the awards ceremony held on the 17th at the Korea Chamber of Commerce and Industry in Jung-gu, Seoul, Kang Sung-hyun, CEO of Lotte Mart and Super, was recognized for leading ESG management in the distribution sector and received the Prime Minister's Commendation. Lotte Mart and Super, as representative companies of Lotte Grocery, strive to practice ESG management based on ▲leading sustainable product distribution ▲happy partnership with partners ▲responsibility for a better local community, providing economic value to partners and investors while fulfilling social responsibility.

Lotte Mart and Super were recognized for their ESG project newly launched this year, ‘Bada愛(Jinshim)’, which focuses on the sea and carries out organic environmental, social, and governance (ESG) activities. This project is a sustainable ESG activity organically linked with the core elements of the distribution industry, including products, partners, and customers.

On this day, Kang Sung-hyun, CEO of Lotte Mart and Super, said, “We are very honored that the efforts we have made to fulfill corporate social responsibility have been recognized through this award,” and added, “We will continue to devote ourselves sincerely to various ESG activities, using the results of the ‘Bada愛(Jinshim)’ project as a stepping stone.”

Since March, Lotte Mart and Super have been conducting ESG activities themed around the sea under the slogan ‘Loving the Sea, with Sincerity,’ focusing on ▲marine environment conservation ▲coexistence with fishing villages through support for fishery workers ▲sustainable seafood supply.

As the first activity, in May, they carried out ‘Sea Forest Cultivation’ by planting 4,000 Zostera marina seedlings, a marine carbon sink (blue carbon). In July, under the theme of ‘Coexistence with Fishing Villages,’ they supported Wando Abalone Co., Ltd., in Wando County, where about 1,200 fishing households are shareholders, by providing a water temperature and dissolved oxygen monitoring system for sustainable abalone farming. In August, they held a ‘Children’s Marine Ecology Camp’ to raise awareness among future generations about the importance of marine ecosystem conservation.

Furthermore, through a ‘Seafood Promotion,’ they conducted a donation campaign allowing customers to contribute to marine environmental improvement by purchasing seafood. As a result of this promotion, a total of 30 million KRW was raised as environmental donations. The donations were used to purchase about 550 biodegradable crab traps, which were delivered to the fishing cooperative in Jangjado, Gunsan City, Jeollabuk-do. This contributed to improving the causes of fishery environment destruction and promoting sustainable fishing activities.

This content was produced with the assistance of AI translation services.