East Asia Holdings Integrates AI Technology into Existing Business through Equity Investment

East Asia Holdings announced on the 17th that it will acquire a 40% stake in Eternity Technology Limited and plans to integrate AIGC (Artificial Intelligence Generated Content) technology into its existing business.

Eternity Technology Limited owns 100% of the Hong Kong corporation Magic Voice Entertainment Limited, which in turn holds 100% and 19% stakes in the Chinese companies Xiamen Hengmei Co., Ltd and Jinjiang Bingyue Co., Ltd, respectively. These companies primarily engage in AIGC (Artificial Intelligence Generated Content) operations as well as related semiconductor chip trading and consulting services.

East Asia Holdings plans to significantly expand online marketing traffic starting next year by integrating AIGC technology, focusing on marketing operations to strengthen online distribution on its fashion distribution platform. By incorporating AIGC technology, various marketing contents can be generated to increase exposure across more channels, while content such as videos and audio, which previously required high production costs, can now be created at low cost.

The company is also introducing AIGC technology into its currently most active live commerce operations to minimize manpower input. This will enable more efficient and effective marketing execution in the short term and reduce marketing costs in the long term.

The AIGC technology owned by Eternity Technology Limited and its subsidiaries, in which East Asia Holdings is investing, secures high-quality story script IPs domestically and internationally and converts them into audio, comics, and animations. Some audio tracks are distributed on music platforms such as China's QQ Music.

According to a company official, “The company has recently transformed its business structure into a fashion distribution platform company, and by further integrating AIGC technology to enhance operational capabilities, more joint venture opportunities with brand companies will open up, which is expected to greatly contribute to external growth.”

This content was produced with the assistance of AI translation services.