1kg Pasta and 19cm Hamburger Coming... CU Launches 'Super Large King' Part 3

Catching Funshumers Amid Cost-Effectiveness Trends
Enough Quantity for 3 to 4 People

CU, a convenience store operated by BGF Retail, announced on the 17th that it will launch the third installment of its extra-large product series, "Super Large King." The third series of Super Large King will be released with two types of ready-to-eat meals: pasta and hamburger products.

First, the Super Large King 1kg Pasta (9,900 KRW) is a large-capacity pasta product weighing 1kg, as the name suggests. Considering that a single serving of pasta at a pasta specialty restaurant is about 350g, this is roughly three times that amount, enough for 3 to 4 people. It uses two types of noodles, penne and spaghetti, and is topped with seven ingredients including pepperoni, sausage, and cheese. The sauce is a tomato-based spicy seafood sauce, characterized by a spicy and tangy flavor.

CU, Super Large King Part 3 Released. Photo by BGF Retail

The Super Large King Half & Half Burger (13,000 KRW) features a 19cm diameter bun with half pork and half beef patties, allowing consumers to enjoy two types of patties at once. It uses four kinds of sauces and four slices of British cheddar cheese, along with lettuce and cucumber pickles. Considering that the diameter of buns in hamburger franchises is about 10cm, the Super Large King Half & Half Burger is approximately 3.6 times larger than a regular hamburger. It comes with a knife and sanitary gloves, making it convenient to share.

Previously, CU has continuously released extra-large products in line with the value-for-money trend. The Super Large King Triangle Kimbap (1st series) and Super Large King Bibim Noodles (2nd series), released in March and June this year respectively, sold out their limited quantities of 50,000 and 5,000 units. The large 565g bread MEGA Sweet Pastry, introduced in April, also sold out its initial stock of 10,000 units in just over a month.

The Deuktem Hot Bar, boasting an overwhelming size with more than twice the weight (180g) compared to a regular hot bar (86g), is so popular that it ranks first in sales within its category.

Han Soyoung, a product planner (MD) of the Ready-to-Eat Food Team at BGF Retail, said, "In response to the high-price era, we are continuously introducing the Super Large King series to provide consumers with not only value for money but also enjoyment through extra-large products." She added, "We expect the third series products to receive even greater love from consumers as menus that are perfect for year-end and New Year parties and gatherings with family and friends."

This content was produced with the assistance of AI translation services.