Hyundai Motor Operates 'Call Bus' Linked to Public Transportation in Boryeong

Hyundai Motor Company and Boryeong City Launch Demand-Responsive Public Transportation from the 3rd

Hyundai Motor Company announced that it has launched an integrated service called 'Bulle Boryeong' using the demand-responsive transportation platform Shucle in Boryeong, Chungnam, starting from the 3rd.

Demand-responsive transportation is a service where, when a user calls a vehicle within the service area, a bus operates along an optimal route generated in real time, picking up and dropping off passengers at their desired locations. When a new call is made, the dispatch is carried out by grouping passengers with similar routes using a ride-sharing algorithm and dynamically reorganizing the route in real time.

This service is considered suitable for areas where demand for traditional public transportation has decreased due to aging populations. Hyundai Motor expects to contribute to solving regional issues by converting existing rural village buses into this demand-responsive transportation, improving accessibility for local residents and increasing public transportation efficiency.

Hyundai Motor Company started the integrated public transportation service "Bulleoboryeong," utilizing the demand-responsive platform "Shuckle," from the 3rd. Photo by Hyundai Motor Company

Buses can be called via the Shucle mobile application or by phone. The company also plans to install kiosk-type call bells at major passenger gathering points to make it easier to call a bus. Additionally, local supporters will be operated to assist elderly users.

Since 2021, Hyundai Motor has been conducting pilot operations of the Shucle platform to address public transportation issues. It operates 268 demand-responsive service vehicles across 21 local governments in Korea, with a cumulative ridership exceeding 7 million. In Yeongyang, Jeonnam, after converting the existing bus routes to call buses, the average daily ridership increased from 155 to 281 passengers.

Next year, a specialized Shucle service for people with disabilities will be introduced. Kim Sooyoung, Executive Director of Hyundai Motor’s Mobility Business Division, stated, "We will expand the service area to solve mobility issues in depopulated regions."

Hyundai Motor Company started the integrated public transportation service "Bulleoboryeong," utilizing the demand-responsive platform "Shuckle," from the 3rd. Photo by Hyundai Motor Company

This content was produced with the assistance of AI translation services.