Wando-gun Wins Triple Crown at Korea Public Brand Comprehensive Awards

Grand Prix · ESG Award · Leading in Digital Marketing

Wando-gun, Jeollanam-do announced on the 2nd that it won three major awards, including the Grand Prix, the comprehensive grand prize, the grand prize in the Environment, Social, and Governance (ESG) - Corporate Social Responsibility (CSR) - Creating Shared Value (CSV) category, and the Excellence Award in the Digital Marketing category at the 2nd Korea Public Brand Awards held at the Korea Advertising Culture Center on the 29th of last month.

The Korea Public Brand Awards, hosted by the Korea Public Brand Promotion Institute and sponsored by the Ministry of Trade, Industry and Energy, recognize and award public institutions and private organizations that strive for public value.

Wando County won three awards at the "2nd Korea Public Brand Awards," including the Grand Prix, the ESG Division Award, and the Best Digital Marketing Award. Photo by Wando County

The county was highly evaluated for its public management activities reflecting ESG, including promoting the marine healing industry based on the marine environment and marine resources, human and social healing, and exploring marine and earth healing methods. The county self-assessed that this award is especially meaningful as it is the first case to recognize the public interest value in social and environmental sectors, such as restoring community awareness through individual and social healing via the marine healing industry, and conserving marine resources and the environment.

Wando-gun was selected as a leading local government for the marine healing industry in 2017 and has been accelerating the project. In particular, since the opening of the Wando Marine Healing Center, a core facility of the marine healing industry, at the end of last year, it has attracted over 50,000 visitors and established itself as a wellness tourism destination.

County Governor Shin Woo-cheol stated, “The marine healing industry is a highly promising industry that can maximize Wando’s competitiveness and potential,” and added, “We will continue to expand the public interest value of the marine healing industry.”

This content was produced with the assistance of AI translation services.