"Revitalizing Local Tourism through Big Data Consulting"…Tourism Organization's Performance Sharing Meeting on the 6th

Consulting Support for Tourism Projects in 10 Local Governments
Discussion on Regional Tourism Consulting Results and Utilization Plans, Special Lecture

The Korea Tourism Organization announced on the 2nd that it will hold the 'Smart Consulting with Big Data' (hereinafter referred to as Bigttokcon) performance sharing meeting on the 6th.

Korea Tourism Organization Headquarters. [Photo by Korea Tourism Organization]

'Bigttokcon' is a project that supports local governments in solving various tourism-related issues they face by utilizing the tourism big data owned by the organization to support objective decision-making and discover region-specific projects.

This year, through a public contest, a total of 10 local government tourism development projects were selected and consulted, including Daegu Jung-gu, Gwangju Buk-gu, and Incheon Ganghwa-gun.

At the performance sharing meeting, discussions will be held on the results of regional tourism consulting and ways to utilize them. Cases of in-depth data convergence analysis attempted in places such as Sokcho and Pocheon, as well as pilot operation results of projects proposed through Bigttokcon, will be discussed. Additionally, Director Yum Myung-sang of the cooperative Cheongpung plans to give a lecture on the theme of 'Establishing a Regional Tourism Ecosystem and Harmonizing with Landmarks Characteristic of Each Region.'

Local governments and tourism-related company officials who wish to participate in this performance sharing meeting can apply for participation on the Korea Tourism Industry Portal 'Touraz' by the 4th.

Shim Hong-yong, head of the Tourism Consulting Team at the Korea Tourism Organization, said, "Based on data, the organization supports local governments to establish rational and efficient tourism marketing strategies," adding, "We hope for great interest from local governments seeking solutions to regional tourism issues."

This content was produced with the assistance of AI translation services.