Mercedes-Benz Korea Completes 100-Day 'Startup Autobahn' Project

Selected 13 Startups for Technology Verification and Development Support

Mercedes-Benz Korea conducted an incubation program in which 13 startups from various fields such as electric vehicle charging systems and autonomous driving developed projects and verified technologies over approximately 100 days.

On the 2nd, Benz Korea announced that the participating companies of the 'Startup Autobahn Korea 2024' project held an 'Expo Day' on the 29th of last month to present their final results.

This year, a total of 13 startups from diverse fields including electric vehicle charging systems and batteries, artificial intelligence (AI) solutions, autonomous driving, and simulation were selected as incubation startups for Startup Autobahn Korea. They dedicated themselves to project development and technology verification for about 100 days in collaboration with partners such as Benz Korea, LG Electronics, and Hanwha Systems.

Startup Autobahn is a global incubation program established by Mercedes-Benz’s German headquarters in 2016 to discover promising startups and build cooperative systems. In Korea, since its first event in 2020, 63 startups have been selected and supported over five years.

Matthias Beitl, CEO of Benz Korea, stated, "We will continue to promote relentless innovation through collaboration to further develop the domestic startup incubation ecosystem via Startup Autobahn Korea."

Matthias Beutl, CEO of Mercedes-Benz Korea (far left in the back row), is taking a commemorative photo with representatives of participating startups at the Startup Autobahn Korea Expo Day event held on the 29th of last month in Gangnam-gu, Seoul. Photo by Benz Korea

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