New Sportage and Squid Game Season 2, Joint Marketing
Kia announced on the 11th that it has prepared joint marketing with the Netflix series "Squid Game Season 2" in line with the launch of the new Sportage.
In the recently released teaser video, Kia expressed its new brand message through the world of Squid Game. It featured the character Pink Guard from the movie meeting the new Sportage. Following the teaser video, the main series of brand campaign videos will be released sequentially throughout this month.
From the 15th for ten days, a temporary store (pop-up showroom) prepared together will also be operated at Kia Unplugged Ground in Seongsu-dong, Seoul. Along with vehicle displays, experiential programs that visitors can directly participate in and enjoy have been prepared. Visitors can experience the new features of the vehicle by completing missions scattered throughout the exhibition hall.
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There will also be a photo booth for taking pictures and a visitor participation event space. The showroom will operate from 10:30 AM to 8:00 PM. Visitors can make reservations or use the on-site waiting system.
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