Korea Federation of SMEs Selects 20 People as '2025 Noryanwoosan Promotion Models'

Appearance in TV Commercials and Production of SNS Content

The Korea Federation of Small and Medium Business (Kbiz) announced on the 8th that it held the ‘2025 Noryanwoosan Promotional Model Selection Contest’ and selected 20 individuals.

The Noryanwoosan Promotional Model Selection Contest was first held in 2022 and aims to discover talented models in various fields such as broadcasting, performance, arts, K-POP, and MC for small businesses and small merchants. This year, the contest attracted over 1,400 applicants, recording a competition rate of 70 to 1.

Participants of the '2025 Yellow Umbrella Promotion Model Selection Contest' are taking a group commemorative photo. Photo by the Korea Federation of Micro Enterprise Associations

At the final contest held on the 7th at the Kbiz Hall of the Korea Federation of Small and Medium Business, Ms. Yoo Jung-in (34 years old, general category) won the grand prize. Ms. Yoo, who runs a ballet academy, said, “It was a joyful experience just to participate in this contest with passionate and talented contestants,” and added, “I will work hard as a Noryanwoosan promotional model to encourage small businesses and small merchants.”

The Noryanwoosan promotional models will engage in activities to promote Noryanwoosan, including appearing in Noryanwoosan TV commercials alongside celebrity models and producing digital content, as well as supporting the production of promotional videos for small businesses and small merchants.

Jung Yoon-mo, the full-time vice chairman of the Korea Federation of Small and Medium Business, said, “The fields of activity for promotional models to actively promote Noryanwoosan have diversified, from TV commercial models to digital content creators.”

This content was produced with the assistance of AI translation services.