Yogiyo's Free Delivery Membership 'YogipassX' Surpasses 1 Million Subscribers

Significant Subscriber Growth Through Partnerships with Naver, Toss, and Shinhan Card

Yogiyo announced on the 8th that its subscription service ‘YogipassX’ has surpassed 1 million subscribers. Yogiyo launched its delivery subscription service starting with ‘Super Club’ in 2019, and in May last year, it introduced the unlimited free delivery service ‘YogipassX.’ Since April this year, the monthly subscription fee has been significantly reduced from 4,900 KRW to 2,900 KRW, while continuing to offer free delivery benefits.

Starting in June this year, the number of YogipassX users surged as the service expanded its channels through partnerships with Naver (‘Naver Plus Membership’), Toss (‘Toss Pay’), and Shinhan Card. The subscriber count increased by 300,000 within one month of partnering with Naver. Positive results were also seen with an increase of 110,000 subscribers through the partnership with Toss Pay.

The majority of ‘YogipassX’ subscribers are overwhelmingly in their 20s and 30s. Kang Woo-jin, Yogiyo CMO, stated, “Building on this achievement, we will continue to develop the service to provide abundant discount benefits to customers and contribute to increased sales for store owners.”

This content was produced with the assistance of AI translation services.