Goryeong-gun, New City Brand 'Gaya-ga Bijeun Goryeong'... Winner of German Design Award Main Prize

Goryeong-gun, Gyeongbuk Province (Governor Lee Nam-cheol) announced on the 7th that the new urban brand (BI) design of Goryeong-gun, "Gaya-ga Bieun Goryeong" (Goryeong Crafted by Gaya), which was unveiled last July, won the "Winner" award in the Excellent Communication Design Brand Identity category at the German Design Award (GDA).

The German Design Award, established in 1969, is a globally prestigious award recognized for its credibility, as only works that have won international design awards or have been invited can participate.

German Design Award Main Prize Poster.

The urban brand "Gaya-ga Bieun Goryeong" incorporates the ridge shape of the burial mounds in Jisan-dong, Daegaya-eup, and applies green and yellow colors that represent the unique mysterious atmosphere of Daegaya, capturing the four seasons of the burial mounds. The combination of these colors and shapes, designed with a modern sensibility and intuitive approach, received high praise.

The award ceremony will be held in February next year in Frankfurt, Germany, and the works will be exhibited in an online gallery format on the GDA website.

Governor Lee Nam-cheol said, "I am pleased that our county brand has won an award at a globally prestigious design award," adding, "As the excellence of the urban brand has been recognized through this award, we will actively strive to promote Goryeong's identity as a World Heritage city and establish a solid urban brand."

The urban brand "Gaya-ga Bieun Goryeong" also received the Grand Prize at the 2024 Korea Color Awards last October, recognizing the excellence of the urban brand design.

Goryeong-gun's New City Brand 'Gaya Crafted Goryeong'.

This content was produced with the assistance of AI translation services.