Spreading a 'Culture of Effective Work' with Generative AI

GS Group is transforming into a more efficient company by utilizing generative artificial intelligence (AI).


On the 4th, GS Group announced on the 7th that it signed a Memorandum of Understanding (MOU) for strengthening Notion and AI apps and promoting digital innovation at GS Tower in Gangnam-gu, Seoul. The signing ceremony was attended by Choi Nuri, Executive Director of GS Corporation, Kim Jina, Deputy General Manager of GS Corporation, Simon Last, Co-founder of Notion, and Purzy Kosroshahi, CTO (Chief Technology Officer) of Notion, along with other representatives from both companies.


Kim Jin-ah, Deputy General Manager at GS Corporation (left), is taking a commemorative photo with Simon Last, co-founder of Notion, at the business agreement ceremony for strengthening AI apps and promoting digital innovation held on the 4th at GS Tower in Gangnam-gu, Seoul. (Photo by GS Group)

Kim Jin-ah, Deputy General Manager at GS Corporation (left), is taking a commemorative photo with Simon Last, co-founder of Notion, at the business agreement ceremony for strengthening AI apps and promoting digital innovation held on the 4th at GS Tower in Gangnam-gu, Seoul. (Photo by GS Group)

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Notion, a U.S. startup, launched the global collaboration management tool "Notion" in 2016, which integrates document creation, knowledge organization, project management, and sharing features. Recognized for its intuitive usability, design, and sharing capabilities, it currently has 100 million users worldwide. This is the first time Notion has signed a business agreement with a Korean large corporation.


According to the agreement, both companies will establish a technology exchange hotline. The purpose is to increase communication among operational staff and share best practices in technology and business to create synergy. GS Group, which is undergoing digital work innovation, uses Notion company-wide in its affiliates including GS Corporation, GS Construction, GS EPS, GS Global, and GS Energy, while GS Retail and GS Power use Notion for on-site operations.


In particular, GS Group uses Notion as a database when developing generative AI applications for work. The plan is to build an environment that easily applies AI across all work areas in the mid to long term.


GS Group is also enhancing compatibility between its self-developed no-code generative AI development platform "Mir" and Notion. Mir allows employees without coding knowledge to create generative AI without developer assistance. GS Entec developed a solution that links Notion’s data with Mir to provide quality and safety training to workers. Training materials that used to take about two hours to create are now automatically generated in five seconds, increasing the frequency of worker training.



Kim Jina, Deputy General Manager of GS Corporation, stated, "GS Group aims to expand the partnership with Notion to utilize it not just as a simple work tool but as a core foundation for innovation," adding, "We will accelerate innovation with Notion to create a culture of working with AI and digital technology."


This content was produced with the assistance of AI translation services.

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