Tinkware Ranks No.1 for 11 Consecutive Years in Korean Quality Satisfaction Index Black Box Category
Product Quality and Satisfaction Survey for Consumers and Experts
Thinkware announced on the 6th that ‘iNavi’ has been selected as the No. 1 vehicle black box brand for 11 consecutive years in the ‘2024 Korea Quality Satisfaction Index (KS-QEI)’ organized by the Korea Standards Association.
The Korea Quality Satisfaction Index (KS-QEI) is an indicator that comprehensively analyzes the excellence and satisfaction of quality through evaluations by consumers who have experienced the products of the company and experts, targeting products and services that directly or indirectly affect consumers.
In the black box category, Thinkware was selected as No. 1 by receiving high scores not only in consumer and expert surveys but also in all areas of usage quality indices such as performance, durability, and stability, as well as emotional quality indices.
In August, Thinkware introduced the 'iNavi QXD1 PLUS,' which applies artificial intelligence algorithms and deep learning technology, leading the black box market. This product learns from over 500,000 driving data records to recognize and capture objects and vehicle license plates more accurately than before. In particular, the parking recording function detects approaching objects to the vehicle in real time and records only necessary situations accurately. In the event of an impact caused by an accident, it immediately sends a shock alert along with the vehicle number to the smartphone based on the improved object recognition rate.
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Namkyung Lee, Head of Marketing at Thinkware, said, “Achieving No. 1 for 11 consecutive years is the result of Thinkware’s continuous efforts to meet consumers’ trust and expectations.” He added, “Even in a changing market environment, we will strengthen our leadership in the black box market with advanced technology and differentiated services.”
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