Coway Signs Strategic Business Agreement with Shinhan Card
Customized Benefits for Valued Customers
Partnership for Affiliate Service Development
Coway announced on the 31st that it has signed a strategic business agreement with Shinhan Card to collaborate as business partners.On the same day, Coway signed a business agreement with Shinhan Card at Shinhan Card's headquarters in Jung-gu, Seoul, to develop PLCC (Private Label Credit Card) products and partnership services. The signing ceremony was attended by Coway CEO Seo Jang-won and Shinhan Card CEO Moon Dong-kwon, among others.
At the agreement ceremony held on the 31st at the Shinhan Card headquarters in Jung-gu, Seoul, Seo Jang-won, CEO of Coway (left), and Moon Dong-kwon, CEO of Shinhan Card, are posing for a commemorative photo.
View original imageThis agreement was established to promote joint marketing through building a strategic partnership between the two companies and to provide differentiated customer benefits. In addition to Coway's specialized discount benefits, they plan to introduce credit card products featuring customized lifestyle services optimized for the consumption patterns of Coway's premium customer base.
Coway and Shinhan Card will also develop a dedicated PLCC product for 'Coway Life Solution,' a next-generation silver life solution specialist company. Coway Life Solution, established in early October as a wholly owned subsidiary of Coway, aims to launch in the first half of next year, offering premium products and services that care for the entire life cycle of the silver generation.
Hot Picks Today
!["Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①](https://cwcontent.asiae.co.kr/asiaresize/93/2026051914165468840_1779167814.png)
"Rather Than Endure a 1.5 Million KRW Stipend, I'd Rather Earn 500 Million in the U.S." Top Talent from SNU and KAIST Are Leaving [Scientists Are Disappearing] ①
- "Not Jealous of Winning the Lottery"... Entire Village Stunned as 200 Million Won Jackpot of Wild Ginseng Cluster Discovered at Jirisan
- "I'll Stop by Starbucks Tomorrow": People Power Chungbuk Committee and Geoje Mayoral Candidate Face Criticism for Alleged 5·18 Demeaning Remarks
- 2030s Prefer Temples, 5060s Choose Art Museums... Data Reveals Diverging Travel Preferences
- "How Did an Employee Who Loved Samsung End Up Like This?"... Past Video of Samsung Electronics Union Chairman Resurfaces
A Coway representative stated, “Based on this partnership, we expect to deliver new customer value while maximizing mutual business competitiveness and marketing synergy,” adding, “By combining the data infrastructure of both companies, we plan to significantly enhance benefits that customers can intuitively experience in their daily lives.”
© The Asia Business Daily(www.asiae.co.kr). All rights reserved.
